Clipping of news on Brazilian Culture, Law and Citizenship
01.12.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Product sales on Black Friday, held Friday (27), totaled R $ 1.53 billion, 76% more than recorded in the same day in 2014 (R $ 872 million). The amount of orders placed within 24 hours of Friday deals also increased: there were 3.12 million, 49% higher than last year.
São Paulo - Movement in trade Teodoro Sampaio Street in Pinheiros, during Black Friday (Rovena Pink / Agency Brazil)
The appliances were the most sought after products during the Black Friday
The data, released today (30), are the ClearSale advice and take into account all parts of the country. The Black Friday is an American tradition and was promoted in Brazil for the fifth consecutive year by the portal Search discounts.
The average price of goods sold also increased. In 2014, was R $ 416 and in 2015, R $ 492, an increase of 18%. São Paulo was the city with the highest volume of product sales: R $ 194.2 million, followed by Rio de Janeiro (R $ 116.6 million), Belo Horizonte (34.8 million), Brasilia (32.8 million) and Curitiba (23.1 million).
The appliances were the most popular products, with a total of R $ 370.8 million in sales, followed by mobile (R $ 327.8 million), electronics (R $ 240.1 million), computer products (R $ 146 9 million) and mobile (R $ 74.1 million).
The ClearSale consultancy that conducted the survey, is a company specializing in fraud prevention and is the official partner of blackfriday.com.br.
The Procon-SP, an agency of the Department of Justice and Defense of Citizenship, recorded, between 19h on Thursday (26) until midnight on Friday (27), 1,184 complaints related to Black Friday. Of these, 331 resulted in opening fiscalizatórias actions.
The main problems reported were discounted makeup (28.3%), product or service unavailable (26%), price change to finalize the purchase (16.4%) and intermittent site (5.1%). The most demanded company was B2W (Americanas.com, Submarino and Shoptime) followed by the GPA.
In 2014, 1,356 complaints were registered. That year, more companies have been claimed B2W (US, Submarino and Shoptime) and Saraiva. The main problems reported were advertised product or service unavailable, intermittent sites (failure in) and price change at the checkout.
Source: Agency Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.