Clipping of news on Brazilian Culture, Law and Citizenship
02.12.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Consumption of pirated products in the country is halved in five years
Among the Brazilians who consume pirated items, 45% regretted buying because of the poor quality of the product
Fecomércio RJ / Ipsos conducted with 1,200 consumers in 72 municipalities shows that the physical consumption of pirated goods decreased by more than half in the country. In 2015, 28% of Brazilians consumed at least one of these items, the same level in 2014, equivalent to 40.3 million consumers. The result is well below the historical average of 41% recorded by the survey, which began in 2006.
Among the Brazilians who bought a pirated product in 2015, DVDs (71%) and CDs (58%) remain in the lead of the ranking. In the case of DVDs, the survey also shows an increase of 7 percentage points in consumption compared to last year. Among the items consumed pirates also stand out clothes (11%), footwear, bags and shoes (10%) and glasses (10%).
The price is the difference that leads to buying pirated products to almost all Brazilian consumers of this market (97%). However, 45% of those reported have already repented with the purchase, mainly because of the poor quality of the products (91%). The lack of security was mentioned by 21% as of repentance reason.
Source: Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.