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In times of crisis, consumers have changed purchase by repair

10.19.2015

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

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José Inácio Santos says his clientele multiplied expressively seeking electros repairs

Shoemakers, mechanics and seamstresses have felt the effects of the new attitude of the consumer who has opted for free spontaneous 'pressure' fix than buying a new product. The moment of unstable economy that has scared the population last month with much shorter budget.

Dealers of those segments celebrating the high attendance and the opportunity to make deals to attract customers even more. In times of crisis, it seems that no one is to play or change anything to buy something new, and now more into account retrieve old shoe, clothing, TV, the refrigerator, the washing machine and to retool and update the mechanics of the car.

Demand for these businesses are having a significant increase in Maceio, the shoemakers who focus on Praça dos Palmares say that despite the financial crisis has not stopped the movement.

Arnaldo dos Santos is cobbler for 18 years and says the number of calls has increased considerably in recent months. "People are more cautious and are searching long and hard before buying, seeking alternative not to be 'ugly' seeking our service to not affect either the pocket," he said.

Laura Maria Regina Santos is assisting seam and was fixing her shoe cobbler with Almir Lima. She said that the preference of the public who comes to the studio is looking for clothes for rent. "Staff is not being able to spend and pay much more dearly for a party outfit, for example, will use very few times and hence prefer to rent or even make that purchase ready, come out much more affordable," he said.

"I love this pair of shoes, and the quality of it, preferred not to dispose of it, just restore the jump was well spent and already out with him in the foot if possible," he joked.

Edilson Leite, who owns an auto repair shop says the move fell after the economic crisis of the country. He said he has enough customers, but lately gone, "are looking to make the emergency services, come do the budget and often do not come back," he said.

José Ignacio Santos, electrotechnical, says his clientele multiplied expressively and people are increasingly 'tight' and looking for alternatives to fix that TV set, sound, among others that have defect.

"People are not going through the history of the equipment is not disposable, they are researching and finding that more worthwhile to repair than to buy a new product. And is the fullest reality, a TV, for example, is much more expensive if you buy another if it is to fix as much as will be spent to retrieve the equipment depending on the problem is about R $ 500 'bursting', "he said .

He stressed that the demand for repairs has grown and he has not felt the effects of the financial crisis affecting the Brazilians. "Repair requests are many and the crisis did not come here at least in my store," added José Ignacio.

Financial hardship brings preservation instinct

For the professor of finance Unisinos Sergio Soldera, preserve what we have, especially in times of financial difficulty, it is a natural human tendency. In its assessment is a preservation instinct not to spend buying something new when there is no economic conditions for this.

The expert has listed some essential items that should be taken into account when it comes to preserving the well, than buying a new one. He said it was essential to observe the old law of cost / benefit. It is worth to dispose of the item or have it fix? It is worth investing in it? Evaluate what benefits it will have and how long you can use it after you made the maintenance.

- Do not use the same criteria for all. Each item deserves its own evaluation. You are attached to it? There is a sentimental value? In this case, it is likely worth, yes, fix.

Maria Laura is assisting seam and does not relieve the shoemaker, especially in that short period cash

- If it is not used to send fix the time of crisis it is ideal to test your mastery and control against the consumption and new. What lifestyle you want and can sustain? There are those who give value to the latest fashion only by appearances and because this massaging his ego.

- At all times, and especially this, make cash reserve is needed. Avoid consumption can help you plan better financially against the period of uncertainty. Enjoy this stage to become more critical of their dealings with the consumer. Question old behaviors and test changes.

Building materials are cheaper, despite inflation

The fall in sales of building materials because of the crisis in construction, which led to the shutdown of many works, made manufacturers and suppliers of decreasing the profit margin by offering more promotions. This led various materials to stay with prices below inflation, with discounts up to 30%.

With prices against inflation, now is the time that many expected to make that reform at home, like changing the floor, improve plumbing or wiring, paint and strengthen structures, extensions, among other things. As the competitors are doing everything to win new customers by searching you can tell the dramatic change in prices of the same product from one place to another. "During the same day, prices can vary greatly, and in the morning a value and even the night gradually suffer unexpected low," says Leonídio de Oliveira Filho, entrepreneur and creator of Price Tip (www.dicadepreco.com.br). There is an accumulation of materials in stores and to spawn stocks, stores need to sell. The attractive prices ranging from hydraulic materials, electricity, bathrooms, lighting, doors, windows, hardware, cement, steel, pipes and even finishing items. Between January and July, they rose 4.26%, below inflation. In 12 months, the difference is even greater: the materials were up 5.9%, while inflation stood at 9.5%.

(Photo: Sandro Lima)

Suspension of works on the crisis led manufacturers and suppliers to reduce profit margins to sell

Still, you can not go out buying in auto, just because they are on sale, you need to research and find the best deals. Today, through the internet, can you find better prices or search on social networks, such as the price of Tip, which has a "Community" made only to exchange information on the product values with other participants in the network, and also has a " comparator "where fast - with two clicks - consumers have a search for the best offers in different trades of the segment.

But beyond that, haggle and try to get a greater reduction, and if you happen piecemeal, prefer fixed interest and no values. A smart buy is one that is made without great anxiety, where the waiting and searching for the best price should always prevail.

 

Source: Tribune Today

To access the site Tribune today, click here.

 

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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