Clipping of news on Brazilian Culture, Law and Citizenship
08.24.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Carlos Wagner is buying groceries, but can not resist the promotion of large networks Photo: Pollyanna Brêtas / Extra
To save the budget of the traps of high prices, the technician Carlos Wagner Samary buildings Younger, 37, makes weekly shopping, guided by the promotion of large retail chains. It is an example of what reveals the research institute Nielsen, commissioned by the Brazilian Association of Supermarkets (Abras), according to which 48% of customers have been buying commodities to stock when the goods are on offer. The decision, after all, is the right one, according to economists.
- Before, I was shopping every week without thinking about the price. Only I looked at what was missing in the pantry. The replacement was easy, because prices did not vary. Now, I purchase month. Is over an essential product, I buy again. But if it is a superfluous, the replacement will only be made in the following month. I began to see that the ticket-feeding had just before the end of the month - said Carlos Wagner, married and father of a 16-year-old this month saw the value of purchases increased to $ 170, reflecting the crisis.
According to experts, heed the call of promotions generates savings of up to 30% depending on the product. But care should be taken because how often you go to the supermarket can stimulate impulse purchases. Also, back and forth to the point of sale only worthwhile if the buyer lives nearby and do not spend much on transportation.
- Take advantage of the offers, of course, is an excellent strategy. But the consumer has to be controlled to not spend more than necessary - warned Haroldo Monteiro, graduate coordinator in Strategic Management in Retail Ibmec / RJ.
According to the State Supermarkets Association of Rio de Janeiro (Asserj), the fall in sales was 8.18% in June, compared to the same month of 2014. Year to date, the actual loss reaches 5.1% .
Market market, behind offers
The basic categories of consumption - such as toilet paper, margarine, oil, rice and beans - are gaining more market penetration, according to research from consulting firm Nielsen.
- Inflation meals away from home scared the Brazilians, who are increasingly preparing their own food. Perishable products are large retail allies, because they make consumers return to the market more often - recalled Maria Fernanda Celidonio, market analyst at Nielsen.
The engineering technician Antonio Rodrigues Guedes, 63, travels at least three stores a week. When there is a sale, he buys the goods in large quantity. In your home, although the family has been halved because of the marriage of a son and the mother of death - today, he lives with his wife and only daughter - the monthly expenses have not decreased at the same rate:
- Today, everything is much more expensive. We have to go through several markets. I do not do shopping list. I already have all the head. The potato and onion, for example, are expensive anywhere. But in the case of these products, I'd rather go to sacolão buy what we consume. When the goods are perishable, there is no way to make stock.
The General Services auxuliar Constance Evangelista, 40, accompanies the rise in prices since January.
- I realized that making monthly purchases, I was spending 40% more than desembolsava earlier this year. Now, I hope the promotions. I get to go more than ten times the market in the month. I spent R $ 350 per month. Today, I separate R $ 600. If I continued to make monthly purchases, spend R $ 800, at least taking the same products. The working girls already know: Thursdays, I have a commitment: take advantage of the promotion of meat - he says.
Promotions
Class C is the most changed the routine purchases due to the high inflation of food in the first half. According to the Nielsen survey, 49% of respondents said they buy only when there are promotions in supermarkets.
How much to spend
The average spending of consumers with purchases remained stable in June, up 0.6%.
Basic categories
67% of respondents, an increase in consumption of basic categories - like toilet paper, margarine, oil, rice and beans - which are still gaining more penetration. However, more than half of consumers stopped buying superfluous, as mouthwash, skin cream, breakfast cereal and coconut water. In class C, the consumption of these items dropout rate reaches 64%.
Volume purchased
The families are willing to buy more products when there are promotions. In atacarejos, the increase of the acquired volumes reached 8.5%. In supermarkets, growth was 2.2%.
Source: Extra
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This article was translated by an automatic translation system, and was therefore not reviewed by people.