Clipping of news on Brazilian Culture, Law and Citizenship
08.27.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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8 out of 10 consumers say that promotion led shopping.
To 45%, companies are not clear about the fees and interest. charged
A survey conducted by the Credit Protection Service (SPC Brazil) and the National Confederation of Shopkeepers (CNDL) shows that 33.2% of purchases made on impulse and unplanned happen at the grocery store, followed by shopping for clothes (19.2 %) and electronics (13.2%).
Supermarkets are complaints target the Health Surveillance Curitiba (Photo: Playback / RPC)
Impulse purchases rate is higher among women (Photo: Playback / RPC)
Considering only the last five grocery shopping, 43% were made on impulse, and the rate is higher among women (46.4%), younger people (51.2%) and those belonging to classes C, D and E (44.6%).
According to the respondents heard by the study, unplanned purchases are motivated by the need to take advantage in their choices and anxiety to take all the time: 30.4% of respondents assure that the reason for the purchase is the price very good, while 20.3% justify saying they saw the product and were willing to buy and use at the time.
Promotions
The expected promotion is mainly responsible for the impulsive consumption: about 8 out of 10 ears consumers (84.1%) admit that promotions led them to make purchases without thinking, and said they feel to be getting a good deal? whether in the supermarket, in shopping malls, high street shops or on the internet. "The data suggest that consumers often decide to purchase to seize an opportunity, and not from an analysis of their actual need," says the chief economist at SPC Brazil, Marcela Kawauti.
Already 55.4% of consumers said they also carried away by what other family members think about buying. Advertisements and social networks are also strong influencers push by consumption (49.3% and 38.2%, respectively). "Communication and advertising keeps them informed consumers and motivate them to purchase products that previously had no interest in buying," says Marcela. Another 30% said that the windows also influencing, motivating them to go into stores that were not planned before.
Cash purchases
According to the survey, the consumer has an average of three purchases in installments at the time, with 35% of them were made on impulse.
Research shows that, in general, respondents agreed 7.3% of an average monthly income of R $ 2,701.35 to the payment of installments on impulse purchases, equivalent to R $ 196.59. The percentage increase among women (10.1% against 5.4% for men), people in classes C, D and E (9.5% against 4.7% in Class A / B) and younger. On the other hand, most impulsive ensures consumers pay for their purchases in cash unplanned (67.3%).
For almost half of the respondents, the lack of transparency of companies also influences the time of purchase. For 45% of respondents, they are not entirely clear about the fees and interest charged on a purchase: only one in five consumers (22.4%) believes that the attitude of companies is transparent, showing the payment options, making clear which is the interest charged and showing the difference between the final value and with no fees charged.
Resistance
About 57% of consumers surveyed think the real reason for your purchase and resist the urge at the time, avoiding to take the product and leave to buy later. The index is higher among people belonging to social classes A and B and more educated. However, other 9% say practice this habit, but still end up buying on impulse, and 15% guarantee that when they want to buy something too, do anyway, without re-evaluate anything, regardless of the consequences.
Stress
While demonstrating feel good after an impulse purchase, and pleased to be able to buy everything they want (53.9% and 60.5% among the young), some consumers are also affected by emotional distress, citing stress as it is to work hard to buy and pay for the product (28.7%). Another bad feeling reported by consumers is a concern, they do not know whether they can pay the installments (28.3%).
Source: G1
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This article was translated by an automatic translation system, and was therefore not reviewed by people.