Clipping of news on Brazilian Culture, Law and Citizenship
04.09.2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
transparent image
Prosecutors considered advertising 'allegedly misleading'.
MP list includes phrases on vehicles sold in Brazil since 2000.
Hyundai Tucson (Photo: Peter Fussy / G1)
Hyundai Caoa must pay compensation equivalent to R$ 1.6 million for vehicle advertisements that were considered "allegedly misleading" by prosecutors of São Paulo. The amount will be paid through the donation of 27 vehicles of the type HR van, valued at R$ 60,500 each.
The payment is the result of a Conduct Adjustment Term, signed by the automaker at the Consumer Justice prosecutor, who considered the advertisements one caused moral damage. To repair the society for the acts, the carmaker must deliver the utilities to seven charities.
Sought by G1, Hyundai Caoa said acknowledge and comply with the term, but it will not comment.
Understand the case
The process ended last August 11, was based on an investigation conducted in 2011, 2010 contained information from the National Council for Advertising Self-Regulation, the Bonar.
In it, Hyundai, as well as Z + agency, responsible for the Korean brand advertising, are denounced as promoters of several advertisements "allegedly misleading".
The publication of the Public Ministry, there are 65 advertisements of Hyundai quotes that show, fragments or whole stretches of information deemed untrue. The list was divided between car models (Tucson, Azera, i30, Veracruz, ix35, Elantra, Santa Fe, Sonata and HR) and there are also phrases concerning the trade mark itself. See full list in MP-SP site.
Among them is "Hyundai goes to Ford and is already the world's fourth largest automaker." The MP does not tell the date of placement of this propaganda, but says that at the time, Hyundai had surpassed Ford only in the South Korean market, adding that the sales data of the brand and Kia, which owns.
According to the term, if the Hyundai veicule new advertising considered misleading by the MP, the company will be fined R$ 100,000 for advertising.
hyundai elantra (Reuters)
Source: G1
To access the G1 site, click here.
Our news are taken in full of our partner sites. For this reason, we can not change their content even in cases of typographical errors.
transparent image
This article was translated by an automatic translation system, and was therefore not reviewed by people.