Economic indicators

Research shows that Brazil spends more on beauty than on education

05/08/15

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According to Fecomercio, annual spending on hairdressing, manicure and pedicure totaling R$ 20.3 billion, an amount 18% higher than the amount spent on education

Woman is treated at the salon Jacques Janine in Sao Paulo

Brazilian households spend annually, 20.3 billion reais with hairdressing services, manicure and pedicure, according to data released on Tuesday by the Federation of Trade in Goods, Services and Tourism of the State of São Paulo (FecomercioSP). The number is 18% higher than the spending on regular education courses (from pre-school to high school), totaling 17.24 billion dollars per year. The result also exceeds R$ 19.86 billion, referring to annual spending volume with basic foods such as poultry and eggs.

The C class is leading the volume of annual consumption, with 11.8 billion reais. Then comes the class A, with expenditure of 3 billion dollars and, as a result, class B, with R$ 2.9 billion. In Class D, consumers spend about R$ 1.4 billion  per year and E, R$ 1.1 billion.

When considering the average value, the Class leads, with average annual real 1310.38. For consumers of class C, the average is R$ 369.27, and Class E, the figure is R$ 83.95.

Only in the State of São Paulo, total spending in salons is of R$ 6.26 billion, representing 31% of household expenditure across the country. Still in São Paulo under the C class is also the most consuming, with over R$ 3.7 billion per year.

The data that make up the study consider the barber services, hairdresser, beard and haircut, in addition to manicure and pedicure services. Information was estimated based on the Household Budget Survey (POF), IBGE.

Source: See online

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