Clipping of news on Brazilian Culture, Law and Citizenship
08/04/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Mariana Branco - Reporter Agency Brazil
With more and more utilities and applications, mobile smartphone type have been also been an alternative to shop online. This is shown by a survey released by sitede collective purchases Groupon. According to the survey, which heard 6,000 people in Brazil, Argentina, Chile, Colombia and Mexico, the average online by smartphone these five countries together is 15.6%.
Individually, Brazil is above average and has the highest proportion of purchases by mobile between countries assessed. The purchasing index made by smartphone among Brazilian respondents is 20.6%. Mexico, which ranks second, the frequency of online shopping by mobile phone is 19.7%. In Colombia it is 17.2% and in Chile, 12.8%. Argentina recorded the lowest rate: 8%.
Even becoming popular purchases by smartphone still lost for transactions via personal computer. The average computer purchases in the five countries surveyed is 78.7%. In Brazil, users prefer the computer in 73.8% of occasions. The country lags behind Argentina, with 88.5% and Chile with 82.7%. But ahead of Colombia, with 77.2% and Mexico with 71.4%.
Security expert information João Gondim, professor in the Department of Computing at the University of Brasilia, take for granted that the mobile has become an option for purchases. However, he warns of the fact that the platform is less secure than the computer. "You have a multitude of applications and most do not have security mechanisms. I have no news of fraud in mobile shopping, but in general it is more exposure, "he says. For him, the less security is related to the recent spread dossmartphones.
"The computer ends up being a little safer in that it has a number of established practice. Most people see a smartphone as a phone," he says. For him, if cell phone use for online transactions in fact be consolidated, the devices can become safer. "It's a matter of maturity of applications and how they are included in devices," says, noting that the user must also take care. "I know very few people who have antivirus on the phone," he says.
A survey published by Groupon also brought other information on consumers of the internet. According to the study, Brazil, the reason for online shopping cited most frequently were the most attractive prices to 76.6% of respondents. Second, with 63.5%, were the practicality and convenience. In the third (52.9%), the ease and fourth (44.7%), the possibility of finding all sorts of products. Variety and security were, respectively, 30.4% and 22% of mentions.
The survey also showed that users are feeling safer to shop online. In Brazil, a total of 37.8% feels much safer than five years ago, while 39.45% feel a bit safer. A percentage of 10.3% make 71% to 80% of their purchases over the World Wide Web. Only 2.4% do 91% of all of their online purchases. Finally, 28.6% shop online once a year and 28.7% buy monthly.
* Matter updated at 13h09 for information setting.
Editing: Denise Griesinger
Source: Agency Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.