Consumers only buy on site without security, if it offers 30% discount
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SÃO PAULO - Companies who work with virtual retailers need to worry about providing security measures to gain the confidence of consumers, otherwise they should not expect to achieve the same price for their goods.
That's because one in three Internet users stated that will only make a purchase in a portal that is not protected if at least 30% off. The data are part of a research conducted by Synovate and sponsored by VeriSign (company specialized in Internet services infraestructure).
Adaptation to the new era
Before the advent of the virtual world, companies gain the confidence of consumers through personal references and indicators, such as a handshake, differentiated services or a window well structured.
However, online trust is achieved through the provision of security mechanisms, with the two factors of authentication, encryption and validation of the authenticity of a web site.
Self-protection
To get an idea, the research also raised about how consumers protect their identities when making transactions online, and 86% of them using a username and a password to access the accounts simple.
Already 62% look for the padlock icon in the address bar, 55% want a logo or a stamp of the company that provides security on the Internet and 52% looking for "http://" in the address bar.
Already the demand for the browser address bar in green option was answered by 26% of online consumers.
An eye on safety
"The best safety for consumers is education and the use of tools and latest technologies available for the fight against fraud," said president and founder of AOTA (Authentication and Online Trust Alliance), Craig Spiezle.
"As we relate with the increasingly digital world, the threat of fraud comes behind. The secret is to remain one step ahead by adopting best practices and using the most modern technologies. Currently, more than ever, users need to update their browsers with integrated security features and privacy, "complements.
Source: Infomoney
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This article was translated by an automatic translation system, and was therefore not reviewed by people.
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