Clipping of news on Brazilian Culture, Law and Citizenship
07/31/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Su Fresh - 100% only orange (Photo: Playback)
Packaging of orange juice Sufresh brand brings, highlighted the following information: "100" juice "and" just orange "However, the product brings in the ingredients list, and concentrated juice, water stabilizer pectin. ascorbic acid (vitamin C) and natural orange flavor.
Because of this, the National Council for Advertising Self-Regulation (Conar) decided to ask to change the juice pack understanding that can lead consumers to mistake. The agency wants to change the drink label communication in order to be clear that the product is the result of an industrial process. The brand can still appeal.
In a statement to the G1, the Wow Nutrition, owner of Sufresh, said it was still formally notified by Conar. "The company points out, however, that values transparency in the relationship with the consumer, always looking for the clarity of the information to prevent any noise of understanding. All of our products are within the identity and quality standards and in compliance with current legislation for the category, "he said in a statement.
Most Conar counselors understood, however, that regardless of the container is in compliance with the standards, communication the way it is presented "may lead the average consumer deception."
The suit was filed in March after the complaint of a consumer Rio de Janeiro, which considered the packaging of contradictory and misleading juice.
Source: Idec
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This article was translated by an automatic translation system, and was therefore not reviewed by people.