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Consumer habits change to dribble price of cleaning products

30/07/2015

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

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Industry says is because of the dollar increases and energy.

Consumers only purchase the essentials for house cleaning.

The cleaners have risen above inflation, and because of that, a lot of people changing habits and changing products to keep the house clean.

Receitinhas home, every housewife has. The hostess, Maria da Penha Cruz Habibe, uses water and alcohol vinegar to dilute the detergent. "A few drops of detergent and is ready to magical mix," he says.

With that, she spends less on glass cleaner purchase and herself makes the cleaning cloths. The economy began with the reduction in water consumption. The sink, the Maria da Penha use a container to let the sauce silverware before washing. So it saves water and soap.

With these measures, the purchase in the supermarket was cheaper. Ten cleaners, the pantry now only have the essential: soap, detergent, bleach and a general purpose cleaner.

"I think we're going back to a simplistic time, simplicity. The industry will have to find alternatives to meet this new housewife is being built at that time. It is a more conscious housewife, "says Maria da Penha.

Research shows that nearly 30% of consumers this year bought fewer cleaning products, 10% decided to switch to cheaper brands, such as the networks themselves produce. Result in prices that have risen twice as much as inflation.

"It is what gives most expensive in my account today. It's cleaner, "says the transport manager, Tatiane Moura.

Laundry detergent (2.03%), bleach (1.71%) and detergent (1.25%) are among the cleaning products more rose.

"Usually the products are at eye level are products that the supermarket controls, a concept they call trade marketing. He has to keep an eye on that product is downstairs on the shelf. Will get a better price, "advises economist.

 

Source: G1

 

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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