Clipping of news on Brazilian Culture, Law and Citizenship
07/28/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Although half of consumers cut costs, consumer dream is maintained
DIANA DANTAS
Rio - The new class C, who lived the last 15 years the peak of consumption, he now sees forward to his first economic crisis to face high prices, rising unemployment and scarce credit supply. In this scenario, more than half of consumers in this group (61%) says he is on a tight budget and declares that compares prices between products and stores to optimize the money, according to research from Kantar Worldpanel Brazil. According to the survey data, the priority is still abundant table, but economists ensure that despite the change of habits, "consumption dream is not over."
Professor Robert Kanter, an expert in marketing and retail of the Getulio Vargas Foundation (FGV), agrees. "In the short term the consumer should prioritize what makes sense for him. But it has to be measured and quality. The current period is not to target quantity but quality, "he explains.
Gilberto Braga, professor of Ibmec-RJ's finances, says people should start reviewing their spending habits, baskets and cut superfluous expenses not to unbalance the budget and debt. "You have to compare prices. Buy generic or promotion rethink the routine of eating out and have fun indoors, which are more expensive. There are alternatives such as going for walks in public places and receive friends at home, "he explains.
Cut the food away from home was the first action of Maria Lucimar Sousa, 54, who is unemployed. "On Sunday, I was walking with my nieces, granddaughters and take a snack in the backpack. On the way back, we had lunch at home to save, "she explains, which is for ten years with the same appliances and do not think about exchange them for holding costs. "Do not go out more with credit cards," he warns.
Fabiana Pina, 32, an administrative assistant, account which now go to the supermarket only 15 in 15 days. "Some products even freeze to last longer. The technique learned on the internet and works well, "he says.
Group ceases to be largely responsible for selling car
Class C has also ceased to be the main reason for the growth of new car sales - since it took for nearly ten years, to reach a record 3.8 million units in 2012.
The president of General Motors South America, Jaime Ardila, reveals that as a consumer of vehicles, class C practically left the market
According to the Colombian executive, more than 20 million new people in class C was the fundamental source of industry growth, but currently are buying cosmetics, food - even switching to cheaper brands - but still not buying cars.
Who took the largest consumer position were the classes A and B. And even these have changed behavior. According to Ardilla, selling more popular models such as Onix and Prisma are going well. But he believes many of these clients, under normal conditions, would buy larger cars.
The executive says that the Brazilian market will still fall 20% in 2015 and only began to recover in late 2016.
Carnet is still used for payments
Although electronic media for paying bills, the Brazilian also makes use of bank bills and booklets to pay off their debts. Survey of the Credit Protection Service (SPC Brazil) shows that one in five consumers use these forms of payment. The most used means, however, is the credit card with 52% of respondents putting the debts to be repaid.
The survey also reveals that household appliances (44%), electronics (37%), footwear (31%) and clothing (30%) are the products most purchased by way of installment sales. Consumers said that the possibility of splitting the payment of purchases at various times (37%), partial purchasing power even without card or check (14%) and have time to pay (13%) are the reasons to pay the booklet.
According to the SPC Brazil, the installment plan is the only way that the C class, unbanked and who lives outside major urban centers, has to get to higher levels of purchases.
Excluding the credit card, personal loan (37%), payroll (28%), finance (22%) and post-dated check (9%) were cited as payment.
Source: The Day
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This article was translated by an automatic translation system, and was therefore not reviewed by people.