Clipping of news on Brazilian Culture, Law and Citizenship
07/16/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Brazilian Business Council for Sustainable Development (Cebds) and the global agency Havas, was released on Wednesday (15) in Rio de Janeiro.
According to the publication Sustainable Lifestyle in the Brazilian context, the perception is that Brazil is ahead for the world, according to the Project Manager and Content of the Brazilian Business Council for Sustainable Development (Cebds), Ana Carolina Szklo, an organization that conducted the survey in conjunction with the global agency Havas
These advances do not mean, however, that the Brazilian give more consideration to the issue of sustainability in time consuming. "Not at all," says Ana Carolina. There are some inconsistencies in it, she says. For example, 45% of the population say it is usual purchase items and products that do not need and then repent.
The study also points out some criteria placed on consumer decision-making. The first point that arouses more concern in Brazil, is security, with 71%. Excessive consumption appears at the end of the relationship, with 43%. The issue of sustainability, related to energy, concentrate 44% of the concern of people. Already the issue of climate change and environmental destruction gets highest percentage, 57%.
Ana Carolina says that consumption is linked to higher economic purchasing power. "Although it is observed that the staff believes that the higher the consumption, the higher the success rate: nearly 70% believe that the purchase of products to be almost a patriotic act and 57% analyze that the population consume less, a significant portion jobs will be lost ". She adds that in the individual field, people tend to respect more those who have enough money to buy whatever they want. Ana Carolina says that consuming part of Brazilian life: almost 70% say that shopping is one of the best ways to spend time with family.
Brazilians show good intentions, but still buy excessively. Eighty-six percent of people believe it is their responsibility to make a difference and that companies should take a more active role. The publication of the research was based on data this year.
The manager Cebds adds that, also 86% of respondents believe that the most successful businesses in the future will be those incorporating sustainability issues. "It's interesting because on the one hand, the consumer sees its responsibility, but on the other hand, bet very heavily on the companies, and up to the government to change that."
The Cebds manager estimates that the Brazilian has not reached the level of Europe in relation to consumer products related to the conservation of the environment: "Here there is still a perception that more sustainable products, more environmentally friendly, are more expensive. At the same time, a significant portion of the population (80%) say they would be willing to pay a little more for more sustainable products. "
The Brazilian is betting on the qualitative improvement of products and engaging in social and environmental causes. But there are cultural issues that are being worked not only in Brazil but worldwide, warned Ana Carolina. Consumers resist purchasing concentrated products, which have smaller packages, cause less emissions of greenhouse gases (GHG) and less water consumption, for example, to the detriment of most packaging products.
Ana Carolina says this leaves room to work with the company on bringing more knowledge and put the sustainability issues in the agenda of the day. "The Brazilian consumer does not prioritize the issue of sustainability in the purchase. It looks a lot for the quality issue. " With regard to food consumption, accounting for over 40% of the shopping basket of a family, 34% opt for practicality and convenience when purchasing food, 23% for quality, 23% for pleasure and only 21% by Cheers.
Still, the contribution to the commitment to environmental and social causes through the purchase of goods and food "has become a reality and is being taken into account more and more." According to the study, 86% of consumers are paying greater attention to the impact on the environment or the social area of the products they buy to what happened in the past and 80% are willing to pay a little more to purchase environmentally or socially responsible products. The publication was based on data this year. With information from the Agency Brazil.
Source: MSN
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This article was translated by an automatic translation system, and was therefore not reviewed by people.