Clipping of news on Brazilian Culture, Law and Citizenship
04/20/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Have you ever entered a market with a short list of shopping and ended up spending on products that were not part of their plans? Be in supermarkets or any other smaller shop, it happens very often among consumers.
What you may not know is that there are some "tricks" that are used strategically for you to buy more things than it should. Whether on a network fast food, bakery or convenience stores, you are being induced. (Photo: Courtesy)
Check out some strategies used by establishments to give that urge to spend more than you should:
Slow music
The soundtrack in a commercial setting is chosen according to the time and the flow of people. Slow songs are placed when the flow is not as high and contribute so that consumers spend more time buying.
Music stirred
Moving songs are placed at peak times and encourage purchases made in a hurry and consumption done by impulse.
Aromas
The aromas are used to stir the feelings of consumers. In a bakery, for example, the aroma is able to awaken the feeling of hunger making the thin client more stuff home. Already in a clothing store, perfume brings memories to the consumer and the leaves more emotive, directly influencing the purchase decision.
Prices
The price of a product is one of the most important factors in purchasing decisions of consumers. But a trick often used to break this premise is the way prices are presented to people. Subconsciously "R$ 20" seems cheaper than "R$ 20.00" or "20 real." "R$ 69.90" appears to be closest to "R$ 60" than "R$ 70."
Colors
The colors have the ability to transmit sensations and directly influence the people's purchasing decision. For example, red is a color can stimulate appetite. So it is widely used in fast-food chains. But the yellow is a vibrant color and used to hold people's attention.
Products in the reach of children
Toys and treats are some of the products displayed to keep them in sight and reach of children. The explanation is as follows: when a child picks up a product is difficult for parents to say no to her.
Popular products in shop background
The products that are most popular as bread, milk and meat are usually exposed at the bottom of the establishments for you to spend more time exposed to other products that may draw your attention and arouse their desire to purchase.
Products near the box
Some products such as magazines, chewing gum and sweets are strategically placed near the box for that last minute shopping you get them. For example, while you wait in the checkout line, a matter of a magazine can spark their interest. Have the goodies can be "salvation" for those people who do not like coins as change.
Shopping Cart
Have you noticed that the supermarket trolleys are increasing? The idea is to make you have the impression that the basket is not fully filled causing them to have the feeling that did not buy enough and necessary.
Like the curiosities? If you know some more trick used in this way, leave your comment!
Source: Claim Here
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This article was translated by an automatic translation system, and was therefore not reviewed by people.