Clipping of news on Brazilian Culture, Law and Citizenship
13/04/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Sale is closed on the tablet and customer pays on time
New sales system allows employees to consult stocks and give information about the products. Customers will not have to go to the cashier to pay
The retail sector of the country invests in technology to attract more customers. With a view to facilitating the sales of products in the stores, Ponto Frio network, for example, began to adopt mobile payment system in their units. Vendors use tablets that allow you to query the stock and give more information about the products and increase the flexibility of sale. With the device in hand, the employee will also be able to close the transaction and receive payments without having the client go to the box.
The mode of mobile sale is already found in three units of the network and will be extended to other brand stores soon. The novelty is part of project to revitalize the company name, which wants to establish itself as an innovative company image. Currently, vendors 20 Ponto Frio stores across the country are already working with tablets to meet the units.
The mechanism works as follows: the customer goes to the network store and asks the product you want to buy. The seller accesses the tablet as if making an e-commerce movement and concludes the sale.
Time to pay, the consumer uses the credit or debit card in a machine connected to the tablet via bluetooth. Tax Code will be printed and delivered to the customer right away. But with the adoption of electronic invoicing, the store can send the document by e-mail to customers.
Via Retail company, owner of brands Ponto Frio and Casas Bahia, the new form of contact with the public can eliminate the space of the boxes and even change the layout of the stores, when the mobile payment system to win the full confidence of customers.
In Brazil, the state's network Paqueta was the first to adopt mobile payment system, with a pilot started in 2013. The little machine work engaged in cell of sellers to make the payments. But there were problems at the time. The company suspended the project, but want to relaunch it in the coming months. A system in which the seller will make the application on the phone and another employee in stock will receive notification to separate the material will be tested.
Industry follows trend
The retail market continues to trend that began abroad. In addition to Apple, which has already adopted the mobile payment system, foreign retailers such as JC Penney and Nordstrom also lay hold of the model.
In Brazil, however, few networks let the customer pay out of box. In addition to Paqueta, who will resume activity, there are other initiatives in operation as the partnership of Suplicy Coffee with PayPal, where payment is made in the customer's mobile phone.
Source: The Day
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This article was translated by an automatic translation system, and was therefore not reviewed by people.