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Economic indicators

Sales at Easter have worst result since 2007, says Serasa Experian

07/04/2015

This article was translated by an automatic translation system, and was therefore not reviewed by people.



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Consumers Federal District buy chocolate eggs on the last day before the Easter Sunday (José Cruz / Brazil Agency)

There was no growth in sales during Easter week of March 30 to Feb. 5, reported today (6) Serasa Experian. Last year, Easter week was 14 to 20 April.

The index measured the movement of consumers in 16 000 commercial companies throughout Brazil, and the results showed movement equivalent to the previous year, with no increase in registration.

According to economist Luiz Rabbi, Serasa Experian, the movement was focused on the weekend, Friday (3) to Sunday (5). "Until Thursday, [the] indicator was negative [compared to 2014]., So the last minute shopping done the indicator close to 0-0," he said.

There was growth of 3.2% in the last three days, which annulled the cumulative decline in the first four days of the week. Last minute sales prevented the indicator reported a negative percentage.

In São Paulo, the results were worse in comparison with the rest of the country. Sales in Easter week fell 3.7% compared to last year. Over the weekend, there was a decrease of 3.1%. To the economist, this is an indication that the rest of the consumer market in Brazil is growing faster than in São Paulo.

The result of sales in the country this year was the worst since 2007, when he began to search. Rabbi said that the result is bad for the economy as a whole, because retail is a segment that normally grows even in the recession, because of population growth itself.

"A retailer zero growth is a very worrying situation for retailers and for the Brazilian economy, because retail has always been a most dynamic sector.
If retail is stagnant, imagine the rest, "added the economist.

 
Source: MSN

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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