Clipping of news on Brazilian Culture, Law and Citizenship
07/04/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Tool allows consumers to buy products on the Internet, but only efetuem payment through ticket after receiving the order
STEPHANIE TONDO
Rio - Few situations are more frustrating than buying a product and pay online and not get it - or delivery take months. To resolve this problem, a new form of sale is being implemented in Brazil, where consumers only pay after the order is delivered. The goal is to conquer the public still wary of online businesses.
A pioneer in post-paid in the country sales, Koin company acts as an intermediary between the store and the customer. "Along with the purchase, the person receives the ticket that can be paid in the bank, the lottery or on the internet. So the payment is made only after the product is really at hand. It is safe for the consumer and for the store, which receives the value at the time the purchase is closed, "explains Mark Cavagnoli, chief executive of the company.
Girlfriends Amanda (E) and Ingrid approved post-paid sales
Photo: Uanderson Fernandes / Agency The Day
Jerome Pays, director of e-commerce Lyra Network (multinational specialized in secure transmission of financial transactions), states that in several countries in Europe payments after delivery are common, however, the models are different.
"There are delivery points, where people will withdraw the products purchased online and pay on time, with a credit card. For the shopkeeper is much cheaper because the delivery is made at a single point "he says.
The student Amanda de Azevedo Gabrielli, 18, says that avoids shopping online for security reasons. "I want to buy clothes on the sites because it is cheaper, but I'm afraid of falling into fraud. If you can pay later, feel safer, "he says. The friend Ingrid Ferreira, 16, agrees: "It seems a great alternative."
Small will be favored
Pays for Jerome, Lyra Network, post-paid sales favors small business owners. "In Brazil, most transactions are made on large sites that have credibility. Consumers already trust. But I believe that the post-paid model can grow among small and medium businesses, which are less well known and therefore, customers feel more secure if they could pay after receiving the product, "explains the expert.
President of the Association of Electronic Commerce (ABComm), Mauricio Salvador states that this form of payment is not yet widespread in the country, but can benefit both the merchant and consumers. "In Brazil, the barrier of fear of buying online has been broken," he says.
Source: The Day
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This article was translated by an automatic translation system, and was therefore not reviewed by people.