Clipping of news on Brazilian Culture, Law and Citizenship
03/02/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Shopping on the Internet are increasingly popular in Brazil. However, most people still prefer to buy goods and services by traditional means. A survey by Ibope, commissioned by the National Confederation of Industry (CNI), revealed that 74% of Brazilians have never bought the world wide web. The survey also shows that age, income and education influence the consumer profile that uses this option.
Even among young people, usually more familiar with the technology, or Brazilians with income and higher education, thus with better network access conditions, the amount of people who have never used the internet to shop is also high.
The study shows, for example, that the percentage of consumers who never made purchases over the Internet reaches 65% among those aged 16 to 24 years old. In the age group 25-34 years, the percentage reaches 67%.
Are high proportions, but they are still higher among older. Between 35 and 44 years, the share of those who never bought the Internet reaches 74%. For people 45-54 years, the percentage is 79%. For consumers aged 55 or more, the percentage rises to 87%.
When the criterion is family income, there is a similar scenario. Among people earning more than five minimum wages, almost half, 49%, never bought on the internet. In people with an income of two to five wages, the proportion is 70%. For those earning between one and two salaries, reaches 85%. Consumers who earn up to a salary, record percentage of 91%.
Considering the level of education, the percentage who have never used the internet for shopping reaches 43% among consumers with higher education and 68% with high school. For Brazilians who completed the 8th grade of elementary school, it reaches 86% and 92% with training until the 4th grade. The information on the location had the results that 69% of those who did not use the internet to purchase live in capital, 74% in suburbs and 76% inside.
Research Manager and Competitiveness of CNI, economist Renato da Fonseca estimated that income and education are the main factors to influence the consumer operating with the internet.
"If my income is very low, do not buy on the internet or in shopping. Another possibility is to make the purchase and not have internet at home. Or have, but not with good speed. The point is that the higher the education level, higher income and access, "added Fonseca.
The economist said that consumers ears to the survey were encouraged to point out the negative and positive sides in the purchase of goods and services over the network.
When asked about the disadvantages, 15% of people pointed out the lack of contact with the product, which is chosen distance. According to the data, 11% believe that it is difficult to exchange it or return it. Another 11% of consumers claimed that the problem is the slow delivery.
Regarding the advantages, 21% think the main one is the lowest price of the product, while 19% evaluate the purchase over the Internet as more practical and comfortable and 5% that the option allows you to compare prices. Also 5% think that the method makes it easy to find the desired product.
Despite some disadvantages, the internet shopping reported high satisfaction. According to the CNI survey, 72% of people are satisfied and 20% very satisfied. Only 6% said they are very unhappy.
The most purchased products are electronics such as TV sets, DVD and mobile phone. They were reported by 51% of consumers. Then, the appliances, mentioned by 27%. The shoes, bags and accessories were remembered by 17%. Following the clothing items (16%), books (13%), CDs and DVDs (12%) and perfumes and cosmetics (11%).
In addition to using the Internet for shopping, the survey included other aspects of consumer behavior and heard 15,414 people in 727 Brazilian municipalities.
Source: Agency Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.