Clipping of news on Brazilian Culture, Law and Citizenship
03/02/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Within a year the amount of Brazilians who make purchases through their mobile devices increased by 25%. The value is greater when analyzing the result by channels, where the increase is 82% among those using cell / smartphone to buy daily, weekly or monthly, and 55% among those who use tablet. The PwC survey was made with 19,000 consumers around the world and more than a thousand in Brazil alone.
Retail trends
In addition to the purchase itself, consumers are using their mobile devices to search for products, 69%, compare prices, 63%, and search the location of physical stores (34%). The study provides a picture of the Brazilian consumption behavior and more 18 countries and indicates trends in retail: The figures show that the greatest impact will come from the transformation of physical stores, the increased use of mobile devices, the massive consumer presence on social networks and demographic change.
The so-called "digital generation", comprising those born during the 90s, has its purchasing decisions more influenced by social networks than other generations. The research shows that 49% of young people between 18 and 24 follow the favorite brands in social networks. Discover brands (38%), search feedback (30%) or to comment on the marks (26%) also have a greater interaction between the digital generation. "For retailers, the homework is to plan the future according to demographic changes," explains Ricardo Neves, a partner at PwC Brazil.
See and touch the products are reasons why 60% of consumers choose to buy in physical stores and the possibility of taking the product immediately is the reason given by 55%. For those who prefer to shop online, 54% of respondents are led to make this type of purchase at the lowest price.
The results also highlight the concerns of consumers with the delivery service companies. This aspect makes almost 50% of them do the opposite way: to search online and buy in physical stores. The reason is simple: avoid problems and wear to receive the products. In addition, the ease of return and exchange of purchased products is indicated by 27% as one of the main reasons for shopping on the property.
Source: State of Mines and meta-analysis
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This article was translated by an automatic translation system, and was therefore not reviewed by people.