Clipping of news on Brazilian Culture, Law and Citizenship
04/01/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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68% of respondents want to reduce spending on the date celebration
To 59%, Easter generates extra costs in the supermarket
Campos do Jordao traders celebrate movement of customers to the Easter eve. (Photo: Reproduction / TV Vanguard)
Women buy more Easter eggs of than men, says research
(Photo: Reproduction / TV Vanguard)
Consumers are cautious about Easter-related spending. According to research by Boa Vista SCPC (Protection Service Center to Credit), 68% of respondents plan to spend less this year compared to last year. Only 3% plan to spend more on the celebrations and 29% said they will maintain the same spending patterns.
According to the survey, 59% consider that Easter generates extra costs at the grocery store to buy products related to date (chocolate, cod and other fish, colombas, drinks etc.). Have to 29%, date means higher consumption of chocolate.
The vast majority of consumers (77%) usually buy chocolate to celebrate the date, and the total 61% buy Easter eggs and 39% should opt for chocolates and bars, among other products containing chocolate.
The share of consumers who will buy Easter eggs is higher among women (63%) than among men (59%).
In the group of consumers who will buy chocolate, 58% plan to spend between £ 50 and £ 200, 34% plan to spend up to £ 50 and 8%, more than R $ 200.
The survey also revealed that 88% will buy chocolate in sight. The habit of buying chocolate at Easter is almost the same in all income classes: 76% in class AB; 77% in the C class and 75% in class D.
Among those who do not buy chocolate at Easter (23% of total respondents), 33% buy other types of food, 9% more buy unspecified items, 5% choose to travel, 2% by recreational items and only 1% preferred toys.
Source: G1
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This article was translated by an automatic translation system, and was therefore not reviewed by people.