Clipping of news on Brazilian Culture, Law and Citizenship
25/03/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Research shows that sound car is still reality in the inner cities.
Internet gained ground in the disclosure, according to Fecomercio.
Brazilians still see television as the main vehicle for information about deals made by trade. According to research conducted by Fecomércio RJ, the vehicle is identified as the most important by 46.3% of the population.
When we realize the influence that media like sound truck still exercise, remember the wealth of cultures and Brazilian diversity and its influence on consumer decision-making "
Christian Travassos, Fecomércio RJ
But despite advances in technology, the second in the ranking is good "analog": the most cited second, with 20.2% of the entries is the sound of car - although less relevant compared to the previous year, when it was mentioned 23.3% of respondents. The medium is more common in the inner cities and suburban neighborhoods, the study found.
The internet, in turn, gained ground, from zero mention in 2009 to 8.5% in 2015. In 2014, the medium was mentioned by 5.5% of respondents.
"In general, we used to think about the issue from the point of view of the big cities and, more recently, new technologies. When we realize the influence that media like sound truck still exercise, remember the richness of Brazilian culture and diversity and its influence on consumer decision-making, "said in a statement, Christian Travassos, economist of the entity.
Prices
The price, as expected, weighs more when buying choice between classes C and DE. These slices population, over 80% of consumers say that the price has the highest relevance at the time of purchase.
In class AB, in turn, the product quality is the decisive criterion for 82.8% of consumers.
Priorities
The survey also investigated the consumption of Brazilian priorities this year. To 22.5%, home improvement is the most important item. To 14.2%, is the purchase of a car. Then appear the purchase of household appliances (12.5%) and the property (12.4%).
The survey was conducted between 16 and 31 January and had the opinion of 1,000 consumers in 70 municipalities.
Source: G1
To access the G1 site, click here.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.