25/03/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Businessman care with the correct preparation of the labeling of imported products can prevent problems with the consumer (reducing the risk of problems in its use and any claims and proceedings), comply with applicable laws and eliminates the risk of unnecessary fines
Recently did a little research on consumer behavior regarding the labeling of products and the results did not impress me. In this survey, 84% of people said they read the information that is described on product labels, 92% do not keep the labels and tags of clothing and 64% do not verify that the product they are buying is certified by Inmetro.
As a consumer, importers may have the same behavior, but as entrepreneurs, it is essential to pay attention to the labeling of the product, as this can prevent problems with both regulatory agencies, as with consumers.
First of all, it should be noted that the legislation on the subject is not unique or consolidated and, depending on the product to be imported, there are different information required on the label and also own regulations by regulatory agencies (ex .: clothing and food ).
The last study of CNI points 22% share of imports in domestic consumption, so it is not uncommon to find imported products available in the market and often without basic information placed on the label or even data not fully translated into Portuguese ( which is against the law).
Among the basic information to be included in the labeling, include: data importer, contact the SAC, country of origin, composition, size, net weight, durability of the product and instructions for use / consumption (these must supply in order to prevent accidents or problems with the product).
I said above only the basic information, because there is no way to list all here (due to the complexity and variety of imported products), so the need for much research or hiring specialized companies in the field.
In addition, more and more consumers are aware of labels and a good example of consumer power is the Movement Put the Label, which is acting with ANVISA to establish the parameters for better labeling of products with allergenic ingredients (gluten, crustaceans , egg, fish, peanuts, milk, soy, nuts in general, nuts, sulfites, etc.). ANVISA has even completed the public consultation to establish a new Regulation.
Finally, and inform the public about the product and its use, comply with applicable laws, prevents problems and fines by enforcement agencies and reduces the risk of consumer dissatisfaction with the product.
Source: Administrators
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This article was translated by an automatic translation system, and was therefore not reviewed by people.