Clipping of news on Brazilian Culture, Law and Citizenship
25/03/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Solution developed by Sebrae guides small business owners to implement best practices in establishments
The concept and practice of sustainability is here to stay and has already changed the daily life of different segments of activity in the country. Some hotels of different types, sizes and location already realized the importance of adopting sustainable practices. More than that, these entrepreneurs are making their most competitive business before your competitors and adding value to their services.
Developed as a pilot in Rio de Janeiro, the project Sustainable Tourism Management for Lodging Facilities trained in 2014, about 40 companies in the bed segments and coffee, hostels and small inns in three Rio de Janeiro cities: Rio de Janeiro, Buzios and Big Island . Now, according to the president of Sebrae, Luiz Barretto, this solution will be replicated throughout Brazil, even in 2015. "Our idea is that the first groups are formed early in the second half," said Barretto.
The training, which lasts three to six months, has reference to the ABNT NBR 15401. Entrepreneurs are divided into groups, make a diagnosis of the company, participate in group workshops and individual consultations. They learn concepts and fundamentals of sustainability and are instructed on how to implement sustainable practices, communicate them to customers and the benefits to the business.
"Entrepreneurs who choose to adopt the sustainable actions bet on a market differential. The set of practices adopted can generate cost savings - as to the appropriate and rational use of inputs - and improving the image of the establishment in the market, because sustainability is increasingly valued by tourists, "says the president of Sebrae." In addition, they can increase collaboration with local partners, gain new customers and thus increase the revenue of the company, "he adds.
After receiving the consultants and participate in workshops, William Carames Beskow, owner of Maraca Hostel in Rio de Janeiro, adopted the reuse of water on your property and could reduce consumption by about 50%. "Our bill, which used to be £ 600, rose to R $ 1.5 mi. After that, the house spread awareness posters, we began to collect rainwater, washing machine and even air conditioning to use the cleaning and pool, after a treatment with chlorine "he says.
Economy
William also became daily checks of consumption, which allowed him to quickly identify a leak occurred in January in one of the bathrooms used by employees. "A discharge stuck all night and realized our average consumption rise much. So, we can notice the problem quickly," says the entrepreneur who wants to install plates of solar energy for heating the water in the hostel, which opened one year and a half and which has 95% of the LED bulbs to save energy. "I've seen research showing that most Brazilians gives preference to projects that are concerned with environmental issues. I think it's a market that will still grow, people value these practices," he says.
By participating in the project, entrepreneurs are also closer to fulfilling the requirements for certification as a means of sustainable hosting, performed by certification bodies accredited by Inmetro. Technical ABNT was launched in 2006 and updated last year with the help of Sebrae, which included an annex with examples of good practice that should be adopted in sustainable tourism. It is available, together with the attached examples of sustainable practices in the link here.
It is necessary that the entrepreneur make the registration of your company to have access to free stuff. The adoption of the properties that technical standard is voluntary. In addition, the Sebrae supports small businesses with technical consulting to implementation of the standard through Sebraetec program, bearing 80% of the costs of these services.
Main industry debates event in Brazil, PANROTAS Forum, supported by Sebrae, brings together opinion leaders and the most representative professionals of the tourism sector in two days of intense sharing of information and experience in the sector. In 2015, among the main themes are the challenges and new ways to market travel online and offline, new business models, trends in communications and marketing, entrepreneurship, the latest acquisitions of the market and the impact of change leaders in major tourism companies in Brazil. Last year, the event was attended by over 1100 people.
WHAT TO DO TO BE SUSTAINABLE?
ENVIRONMENTAL
Reducing the consumption of energy and water
Preserving wildlife and the local flora
Decreasing the amount of your garbage
Reducing the emission of pollutant
Selecting suppliers, products and services
SOCIOCULTURAL
Developing a partnership relationship with the local community
Supporting community development
Providing adequate working conditions
Valuing cultural aspects of the region
Empowering and training their employees
ECONOMIC
Performing financial management
Managing the economic viability
Developing the quality of products and services
Improving customer satisfaction
Offering health and safety for employees
Source: Administrators
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This article was translated by an automatic translation system, and was therefore not reviewed by people.