Clipping of news on Brazilian Culture, Law and Citizenship
03/23/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Research has shown that 47% of group buying consumers decreased the frequency of consumption by sites
Agency Brazil
The drop in intentions to purchase products or services by group buying sites reflects the greater consumer awareness. The profile is no longer impulse buying, and now these consumers better observe the terms of use offered. The rating is the Credit Protection Service (SPC Brazil), which released this week a survey of buying habits on the Internet.
The survey was conducted in all state capitals, 5-8 January this year, and answered in the internet by 662 people over the age of both sexes and all social classes. Data show that 47% of group buying consumers decreased the frequency of consumption by the sites, 42% purchased products and services and 61% made at least one purchase every six months.
For the chief economist at SPC Brazil, Marcela Kawauti, caution is because the consumer is more attentive to the conditions of purchase. "This came as a boom (fast-growing) and the impression it gives is that people were very thirsty to the pot." She explained that it is necessary to check "very carefully" the purchase agreement and check the sales conditions imposed by sites.
In the case of meals in restaurants, for example, there is the right day to use the ticket of purchase, said Marcela Kawauti. He added that in season season can not use the valley acquired for inns. "So people began to learn to use, so we had this retreat," he said.
Research shows that about a third of the coupons have not been used, with 58% of consumers said that the deadline has expired, 16% the place to enjoy the product was far and 15% admitted they did not read carefully the regulation and realized after the purchase that the regulation not answered.
Marcela said there was consumer dissatisfaction when he began the boom of collective purchases in 2010 and 2011. "Of the people who reported dissatisfaction, who used the coupon, 21% said they had very poor service quality, to 20% compliance left to be desired and 14% said it was very difficult to get a day and time to enjoy the product, which is very common too. "
For advertising Daniel Araujo, 28, a resident of Cuiabá (MT), the interest in collective buying nossites decreased, too, because no longer a novelty. "It was a boom, you know, everybody was buying, everyone watching, were few sites and we wanted to enjoy as much as he could, which appear to offer I bought because it was tempting. But then increased the number of sites, in addition to national arose more siteslocais, with promotions of our city, but it turned out everything was turning more of the same. "
He added that with the passage of time, the attractions decreased and the discounts were not as encouraging. "I actually bought a lot, enjoyed the play to car repair, food, cosmetic procedure, which had enough. Then I stopped, just bought some dinner things, promotion for couples to group. Then never, was unattractive. Today I still go in, take a look to see what's new, different. And it has nothing stays the same things and I generally do not buy ".
Source: The Day
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This article was translated by an automatic translation system, and was therefore not reviewed by people.