Clipping of news on Brazilian Culture, Law and Citizenship
01/08/2015
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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The Tenant stocks burning in the retail attracts more interest of consumers to make purchases in the first quarter of the year than in the last three months of 2014. Even with the growth of interest, research by retail management program (Prove) of Institute of Administration (FIA) indicates - however - a more cautious consumer behavior this year.
In the survey conducted with 500 respondents in the city of São Paulo, 49.6% said they plan to buy some durable between January and March this year, which corresponds to an increase of 9.2 percentage points over the previous three months.
Furthermore, when analyzing the ten categories of assessed property was found that only two segments indicated proportions of interest above the same period last year (January to March): building materials - appointed by 8.8% compared to 7.4% the first quarter of 2014 - and appliance - with interest of 3.6% compared to 3% of consumers. In the case of furniture, the rate remained stable at 7.4% and the other categories were reductions.
The average value for their spending in all categories is equivalent to R$ 2,507.00 from January to March this year, up manifested in the last quarter of 2014 (R$ 1,968.00), but close to the amount recorded in the same period last year (R$ 2,584.00).
For Claudio Felisoni Angelo, president of the Council Tasting / Fia, there was improvement of heating compared to the end of the year because of product promotions that will be coming out of line. He added that 2015 will be year of caution in consumption. In his analysis, this is due to a situation of inflation and higher interest rates, in addition to fear about the direction of the economy. "The year 2015 will not be investment but fit for consumption."
He noted that families are very committed income with a surplus of only 9.2% for new purchases. Only with the payment installment plans are linked 24.1% of the income, the higher rate than education spending (20.1%) and food (18.6%).
Faced with this situation of greater financial difficulties, Felisoni believes even having increased purchase intent on the last quarter of 2014, the actual result may indicate a fall of 2.4% in business. In comparison with the same period last year, the forecast is for growth of 1.3%.
Source: Journal of Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.