Clipping of news on Brazilian Culture, Law and Citizenship
12/23/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Latin America is more concerned with security than the Brazilian population on the Internet
A study on the consumption of 15 categories of goods and services showed that Brazil is on a par with Latin America. While the country has an average purchase of 24%, the region has 26%. Of the 15 categories (fashion and clothing, personal care, food and beverage, housekeeping, OTC drugs - that do not require a prescription - electronics, cell phones, home appliances, financial services, health, restaurants, cars, toys, household items, construction and home and garden), the most purchased by Brazilians were toys (42%), fashion and clothing (39%), financial services (37%), electronics (36%) and household appliances (34%).
The survey of GfK analyzed mainly consumer behavior related to the purchase, your points of contact in traditional and digital environments, issues related to mobile payment, in addition to addressing special topics such as social media, generation gap and consumer habits that dictate trend and high power of influence, which makes strategic for retail.
In Latin America, the strongest categories are electronics (44%), financial services (40%), household appliances (37%) and fashion and clothing (37%). When the categories are analyzed according to regions of the world, there is a great difference of the items purchased through the OMNI channel. While in Asia / Pacific categories beauty and personal care (50%), food and drink (44%) and cleaning products (37%) are very strong in North America buyers acquire, mainly electronics (62%) , household appliances (53%), automotive (53%) and mobile phones (53%).
According to the respondents in Brazil, among the online shopping of advantages over physical, are economy, mentioned by 61%, better payment terms, 45%, beyond the speed of purchase to 42%.
In Latin America the main barrier to buying online is the lack of security, while in Brazil the issue of security is not as relevant when compared to other Latin American countries. For 40% of respondents Brazilian, buying online is considered safe, compared to only 24% in Argentina and 27% in Mexico and Colombia. Because of this, the only online purchase in Brazil (15%) is twice that of other countries in the region.
About the equipment most used in online shopping in Brazil, the home PCs are in the lead with 91%, followed by PCs at work (36%), smartphones (31%) and tablets (17%).
Source: Administradores.com
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This article was translated by an automatic translation system, and was therefore not reviewed by people.