Clipping of news on Brazilian Culture, Law and Citizenship
12/23/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Jewelry / perfumes and cellular come next.
Survey was conducted in all regions of Brazil.
The clothes and shoes are preferred 74.4% of Brazilian consumers who will present this holiday season. Last year, it was 77.3%. The survey is the Commercial Association of São Paulo Institute and Ipsos. Of the 74.4% of consumers who buy clothes or shoes, 74% said they will do so in cash and 26% in the long term.
According Rogerio Amato, president of the ACSP and the Federation of Associations of São Paulo State Trading (FACESP), fewer people will give in 2014 because even at this time of year the consumer prefers to remain cautious. "The rise of the dollar is one factor that influences the decision of the Brazilians, since most of the products come from abroad and they are traded in dollars. It is a response [consumer] to high prices in the market, "he says.
The second on the list of preferred gifts of respondents are jewelry / perfume products, with 11.5% of the purchase intentions - in 2013, were 16%. Phones and smartphones appear then with 10.3% of the preference, compared to 8% in 2013.
Do not leave the list traditional CDs, with 6.4% of the preference (a year ago was 9.3%).
Televisions come with 5.1% of intentions, while last year was 6.7% - in this case, the preference for the means of payment will be the term (71%).
Already 3.8% of consumers said they are more comfortable to give away refrigerators, the same percentage of those who intend to buy books. The preference for paying the refrigerator is run.
Toys and hob come next, with 2.6%.
Who did not appear on last year's list and this year appears with 1.3% of the answers is the furniture line. List left the computer, which represented 1.3%.
The research is based on household interviews conducted thousand in all Brazilian regions.
Source: IG
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This article was translated by an automatic translation system, and was therefore not reviewed by people.