Environmental

Retail should be promoter of conscious consumption, experts indicate

12/17/2014

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by Fecomercio SP December 10, 2014
 
Change in consumer behavior to environmental responsibility posture is essential in building the green economy Assessing the impacts of the products purchased, plan every purchase, consume only what is necessary are some actions of conscious consumption, an essential factor to build a greener economy, based on production processes that generate sustainable development. This chain of change of the production model, which aims to environmental responsibility in the whole process of production and consumption, retail has some key roles, according to experts: to provide information to the client, provide appropriate products, encourage the practice and be the engine to the creation of sustainable items. Promoter of conscious consumption According to the content manager and methodologies Akatu Institute, Gabriel Ribenboim, the representativeness of trade on the day of the population it is incumbent upon the bridge function in the process of conscious consumption. "The retail sector has very important role in this connection between the producer and the consumer due to the scale it hits. The retail role is to help provide more information for the consumer, highlighting which products and tasks that have sustainability them, "he says. Professor Center of Excellence in Retail Fundação Getulio Vargas, Luiz Macedo, believes that the sector's representation allows us to explore different actions in this direction. "Since most domestic initiatives the corporation itself, to instruct employees, information at point of sale about the environmental issues, particularly issues of what is closer to the consumer," he suggests. According to Macedo, considering the entire production chain, the retail part of the impact on the environment with a next slice to 10%, relatively low compared, for example, the manufacture and disposal of items. Sustainability in the operation to work with the release of a more conscious and sustainable behavior, Professor of FGV believes in adopting actions within the operation of the trade. "Retailers have worked hard to make the shops and the most sustainable operations. Initially, trade has reorganized its own operation, reducing packaging, processes and thinking in the consumption of natural resources such as energy and water. From the moment that companies think about sustainability and green consumption, begin to stimulate a whole range of business, "indicates. Ribenboim, Akatu, believes that involve the various players in the process is the way to change in consumption patterns." It need to raise awareness among employees, suppliers and customers to stimulate this new lifestyle, working not on consumerism, but in well-being, "he suggests. Products suitable More than adjust the operation with environmental responsibility and provide information to customers, retailers can act as a guide to manufacturers, encouraging the creation of items that comply with the precepts of conscious consumption, Macedo said. "the retail is moving up the chain itself to offer new product solutions and services to more and more consumers has more items with different attributes and sustainability features to ensure that consumers can make the purchase decision, "said. For him, not just prepare all the way for behavior change if there is no suitable options for purchase. "Companies are beginning to mobilize to transform the products of everyday life and make the most eco-efficient and sustainable production processes, so that come naturally to the consumer and competitive price compared to traditional products," says. New economic patterns that case for greening the economy, Gabriel Ribenboim also suggests a change of strategy and thinking of companies. "Something we need to consider is to get a lower growth, which it is still growing and developing. You can not grow in this pattern of consumption that exists today. Growing up means to be sustainable because only then continue with resources. Today who is understanding it has its business base founded on sustainability, possessing more likely to survive compared to traditional companies, "recommends professional Akatu. Akatu Institute offers here a test for the consumer to know the degree of consciousness that has the consumption ratio. Report originally published on the site Fecomercio - free content playback from the credits of Akatu and www.akatu.org.br site are published. Learn more at www.akatu.org.br/DireitosAutorais

Source: Institute Akatu

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