Clipping of news on Brazilian Culture, Law and Citizenship
10/12/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
transparent image
Brazilian Majority accept pay more for sustainable items
Researching Target Group Index, developed by Kantar Media and disseminated by IBOPE Media, reveals new data on the profile of the conscious consumer. The figures show a considerable increase in the search for environmentally friendly items, especially in Brazil.
Titled "What motivates consumers in the world", the global study states that 69% of Brazilians agree to pay more for an environmentally friendly product. The number is second only to the Dominican Republic (83%), Ecuador (74%) and China (71%).
"People are becoming more aware of issues related to ecological consumption. Factors such as where the product is produced, it is sustainable and which raw material is used from time entered on the 'radar' of customers, "said Alexsandra Azevedo, the Ama Earth founder, franchise ecological and sustainable products.
Researching Protest in 2013 revealed that, despite the increased demand for environmentally friendly items, consumers are not willing to pay more than five percent of the normal value. Other data shows that companies really are committed to sustainability strategies should seek to ensure that consumers have confidence in the product: 81% of people believe that the label of sustainability and social responsibility are just marketing strategies of companies.
Have a survey conducted in São Paulo, by Ibope / Connect, and released in August this year, showed that São Paulo consumers would change their usual brands other to bring improvements to the city. About 62% of respondents say they are willing to exchange a company by another receiving free initiatives in the cultural, welfare and recreation.
Source: Modern Consumer
Our news are taken in full of our partner sites. For this reason, we can not change their content even in cases of typos. transparent image
This article was translated by an automatic translation system, and was therefore not reviewed by people.