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Economic indicators

Research indicates that 53.6% of Brazilians intend to gift someone for Christmas

12/11/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 



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Alana Gandra - Reporter Brazil Edition Agency: Juliana Andrade
Research by Federation of Trade of Rio de Janeiro (RJ-Fecomércio) and the Ipsos Institute with thousand consumers across the country found that 53.6% of respondents intend to give someone next Christmas. In the same period of 2013, the percentage was higher: 54.9%.

From the research, the institutions estimate that 77.6 million Brazilians will shopping in trade, at Christmas, which should inject the Brazilian economy around R$ 22.6 billion, said the economist Christian Travassos, the Fecomércio RJ. Spending per person should be around R$ 290.61, above the historical average of R$ 282.31. However, the amount is 4.48% smaller than the average observed in 2013 (R$ 304.26).

"It is a movement that we are seeing now on Christmas Eve that is analogous to what has occurred in retail, throughout the year. It is a more selective consumer who faced rising interest rates, a tough inflation, a reliable relatively low. So, you have a scenario for retail at Christmas which is consistent with the reality of warm economy, "he said Travassos.

The economist noted that, yet the retail has excelled in comparison with the economy as a whole. "Christmas is an important date and will move a volume of resources and very significant products. And in a warm environment economy, it becomes more relevant. "

According to Christian Travassos, entrepreneurs will bet at Christmas so that the movement can compensate the modest performance of the activity in the year. He noted, however, that the year was warm in the activity under the impact of industrial production, not the trade itself. "Because it has a lot of Brazilian buying abroad and importing the Internet. The problem in Brazil is not in the trade, is in production, "he stressed.

Cash payment in cash was reported by 86.2% of respondents as a way to be more used, which signals, according to Fecomércio-RJ, the Brazilian did not want to come in 2015 with debts. Travassos stressed further that although there was a reduction in spending per person for gifts at Christmas, there was no change in the last four years in the preferred product in the country, which are clothing and accessories, mentioned by 42.9% of respondents.

Street stores have the preference of Brazilians for holiday shopping, with 75.8% of respondents, followed by shopping centers (35.5%) and supermarkets (6.3%).

 

Source: Agency Brazil

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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