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Health

Pack in warning makes 52% of smokers considered quitting

12/11/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 



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National law requiring cigarette manufacturers to channel images on packets of tobacco harm makes users think about the subject, says IBGE
Pack in warning makes 52% of smokers considered quitting
The National Health Survey 2013 conducted by the Brazilian Institute of Geography and Statistics (IBGE) showed that advertisements required by law, through the Ministry of Health, on cigarette packs produced in Brazil, if not freak out the effect of making people stop smoking, at least have made the Brazilian think about it. According to the survey, 52.1% of the country's smokers think about quitting with smoking to view photos on the back.

With aggressive photos on to show that in addition to containing more than four thousand toxic substances, tobacco can cause abortions, several types of cancer, cause impotence, among other evils, the warnings with strong images are mandatory since February 2002 throughout the country. And are perceived, even according to the IBGE, for 86.2% of smokers.

Brazil was the second country in the world to adopt such a procedure, after the campaign has been successful in Canada. "This has made people at least stop to think about the issue," said the coordinator of the IBGE survey Maria Lucia Vieira. Currently, more than 20 countries around the world make such kind of warning on packets.

In 2008, a resolution of the National Health Surveillance Agency (ANVISA) still forced to messages such as "this product poisons the mother and the baby causing premature birth and death" has the warning even more impressive. In 2012, a survey done by The International Tobacco Control (ITC), in 21 countries, found that 39% of smokers said they had lit a cigarette at the time they came across the images on packets.

According to the same survey of IBGE, Brazil currently has 21.9 million smokers - representing 15% of the population, a 3% decrease compared to the same 2008 index (18%).

One of these smokers is the specialist in digital relationship Marcel Barreto, 32, from 17 in the habit of tobacco drink. He confesses that when you open the packet and see such photos "always think about it, because those are the images of people, or part of them who smoke like me."

"I think are relevant advertisements, they show the reality and should continue to be transmitted," he added further. As for David Monteiro, lawyer, 28, and smoker since 17, "honestly, I do not think about quitting because of these photos."

In his view, "I think these ads are good only for prevention, ie, for new thinking about starting to smoke. Even so, new means are inconsequential and is not an image that will change them mind. I think this photo reaches full even parents warn their children to smoking. "

The IBGE survey also investigated whether the advertisements in the media of the Ministry of Health are seen by Brazilians on the radio or on TV, or even in the newsagents to buy a pack of cigarettes. This warning was perceived by 28.7% of people and hit proportionately more men (32.4%) than women (25.4%).


Source: Looking Direct

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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