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Procon Carioca notifies juice maker

04/12/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 



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RIO - The Procon Carioca notified on Wednesday, the 26th, the Incredible Trade Food and Beverages Ltd, the company responsible for marketing the brand juices in box Do Well, false advertising, and set a deadline of 10 days for defense.. According to the Carioca Procon, the company disregard Articles 4, 6 31 and 37 of the Consumer Protection Code (CDC). If found guilty, the fine can reach R$ 7 million.

The action of Procon started with the process of opening the last day 11, after a complaint from a consumer about false advertising company. In the product boxes, Do Well states that "the fruits are harvested freshly baked every day and coming of Mr. Francisco farm, the interior of São Paulo, as secret hideout that neither Captain Nascimento could find out."

The direction of Procon Carioca adds to the unprecedented decision of the National Council of Self-Regulation in Advertising (Bonar), which for the first time in 37 years decided to judge whether stories created by companies to tell the origin of their products infringe the code that regulates advertising in Brazil . On the last day 3, CONAR notified to Do Well and Diletto ice cream maker.

The municipal secretary of Consumer Protection, Solange Amaral, ranks as severe case of Do Well, why have intentionally created a fanciful narrative aimed at children and induce consumption. In the advertising world, this technique is known as storytelling.

- It is not simply a matter of creating a fable, something playful. The goal was disguising information, telling a story to move people. They also claim that the product is organic and not show and in addition, the sales price is 10% higher than the competition.

According to Solange Amaral, Procon Carioca is still rising economic and financial data about the company, so that, based on these criteria, is capped a fine if convicted. In assessing the desk, however, the information collected so far, this value should be around R$ 1.2 million.

When contacted, the company reported to be preparing the defenses and attaching all relevant documents in order to clarify the facts. The company also reports that Do Well drinks are 100% natural, in their full and functional lines, without adding water or chemical additives and is not included in the category of organic drink. Why not use any chemical and able to take a drink to customers without preservatives and all fruit nutrients, production of juice is done by vacuum (without contact with air) and packed in aseptic containers.

 

Source: The Globe - Online

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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