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The Brazilian consumer is not super, is hyper

05/12/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 



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Brazilians are increasingly connected, informed, and entertained furniture. This is the hyper trend, which is deeply transforming people's lives - and therefore how brands should communicate with them.

Today, there are already 96 million online Brazilians and many with the connection on the palm, since one in two Brazilians, between 16 and 34 years old, has a smartphone. Below know better these four new realities - hyperconnection, hyperinformation, hypermobility and Hiperentretenimento - and get insights for your brand. Check out the infographic that brings together key data from hyper consumer trend.

The internet came into our lives and now it comes out, especially with the connection, information and mobility in our hand. Brazilians are the people who spend time on the internet more, more shares in social networks, which collaborates with more consumption growth of digital videos. And now, Brazilians are part of a larger trend - the hyper consumer.

"We did a lot of research to understand the new Brazilian consumer behavior and realize that he is hyper: hyper, hiperinformado, hypermobile and hiperentretido Now, the challenge for companies is to follow this consumer to interact with him - Maria Helena Marino.. Consumer & Market Insights Google Brazil "

Hyperconnection is the primary source of this trend: after all, 48% of the population are now connected and, among people aged 15 to 49 years living in 13 major markets of Brazil - representing 74% of the economically active population of the country and over 80% of total media consumption - this figure reaches 74%. With more access to the internet, people are informed more. To get an idea, just say that are made more than 100 billion searches per month worldwide. This is the hiperinformado consumer.

And this development also makes the Brazilian population becomes mobile - hence the reality of hypermobility. We already know that the penetration of desktop fell in almost all age groups. On the other hand, 72% of smartphone users access the internet every day to its products. On the PC / notebook access is 65% and tablets 46%. For 32% of smartphone users, the internet is already done more often than on their computers. And 21% of smartphone users access the Internet only via mobile.

This diminished, and much, the distance between the online and offline worlds. In 2013, Brazil had 30 million multi-screen consumers who use while television, computer and mobile phone or tablet. This year, the number reached 40 million. To understand what this growth, suffice it to say that 10 million people is the population of Portugal.

And joining connection, information and mobility, we found the hiperentretido consumer. The video is the entertainment platform for the Brazilians, being a multiplatform consumption. Brazil is 70 million online video viewers, an increase of 13% compared to 2013. YouTube, the largest site in the world videos, has 60 million unique visitors per month in the country. On average, Brazilian online watch 21.9 hours per week of TV and 8.1 hours per week on the web.

Analyzing these data, we defined three video consumer profiles: the light TV viewers, TV viewers medium and heavy TV viewers.

Next, check out the infographic that brings together key data from hyper consumer trend.

consumer-Brazilian hyper-articles

 

Source: Modern Consumer

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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