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Enter into force on 12 new rules for fruit drinks labels

12/03/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 



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RIO - Starting next day 12, new rules of the Ministry of Agriculture, Livestock and Supply enter into force, making it mandatory for manufacturers to inform the percentages of ingredients on the labels of soft drinks. The aim is to clarify the amount of fruit juice, vegetable juice or fruit pulp present in beverages. According to the head of the Beverage Division of the folder, Marlos Vincenzi, although there is a survey on how many companies are suited, the perception from the state supervision, is that many already have modified labels.

"This requirement will be framed in our routine inspection. In addition, we are studying the possibility of establishing a task force to oversee the beverage labels. When we check irregularity mining tax assessment. Depending on the irregularity, as well as fine may be closing of the establishment, the label destruction, "says Vincenzi.

Nectars WILL INCREASE OF NUMBER OF FRUIT JUICE

Another fitness for that beverage companies will be required is to increase the minimum amount of juice in the grape and orange nectar. From 31 January 2015, the percentage of juice in the nectar type of drinks will increase from 30% to 40%. On January 31, 2016, the amount rises to 50%.

The Ministry of Agriculture reported that the measure meets a request for fruit. According to Marlos Vincenzi, both the label changes as those relating to the juice percentage were discussed with beverage manufacturers and growers, with the accompaniment of consumer protection organizations.

The nutritionist Ana Paula Bortoletto, the Brazilian Institute of Consumer Protection (Idec), explains that the organization was not among those who participated in the debate, but has followed the issue. According to her, the information of quantities of ingredients on labels is important for the consumer to make an informed purchase.

"There are, in the market, many soft drinks that bring apples and each has different rule. All are beautiful, with fruit on the packaging. If the consumer does not know (the quantities of ingredients), it is difficult to compare", says nutritionist.

Ana Paula takes a positive view of fruit percentage in grape and orange nectar. But criticizes the fact that the measure covers only two fruits. She argues that the percentage could be higher and longer considers the period of January 2016 to the level reach 50%:

"The ideal is that most of the nectar was only juice, with minimum water required without sugar."

She added that the consumption of drinks with too much sugar "contributes to weight gain and obesity rate of the population"



Source: The Globe - Online

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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