Clipping of news on Brazilian Culture, Law and Citizenship
17/06/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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The winner is the customer, with the highest technology and prices promocionaisSTEPHANIE TONDORio - In market dispute between two major groups of clinical analysis laboratories in the country, the winner is the consumer. In Rio, Fleury group's flagship network Labs D'Or, beyond A + Diagnostic Medicine Clinic Luiz Felippe Mattoso and Radiology Clinic Menezes da Costa. Dasa, in turn, controls brands such as Bronstein, CDPI Blade and Sergio Franco. The increase in incomes has increased the demand for this type of service and incited further competition. Thus, investment in new technologies and facilities to the customers becomes increasingly necessary. Two large groups of laboratories wage war by consumidorFoto: The Art DiaDiretor businessman Bronstein Diagnostic Medicine, Ricardo Mello explains that due to this new public network laboratories created Bronstein People program, which offers prices between 39% and 76% more lower than those charged by the market. "There is significant growth in Class C that goes beyond health plan coverage. Nowadays, these people have more money available and are more concerned with health. Therefore seek quality services, but with affordable price, "says. According to him, any client that has no plan can participate in the program. In addition, greater discounts are offered to residents in neighborhoods with lower purchasing power. To Monica Freire, medical director of the laboratory Sergio Franco, the open market is healthier for both the company and the consumer. Among the initiatives of the network are to compete in the investment environment that fosters the privacy of patients and equipment. "We expanded to offer a device that allows the location of the veins before the introduction of the needle to take blood, for example. It is very important for people with thin veins or darker skin, which is more difficult to find veins, "she says. Another highlight is the mat automation that prevents human manipulation in 70% of patients. According to Monica, medical interpretation is maintained, "but without the need to expose workers to the samples. This reduces the possibility of contamination and ensures more security in exam results. "Have Fleury group said through a spokesperson, who has invested in training and expansion of the service portfolio, plus the unification of technical area. Medical director of CDPI, the Dasa group, Gasparetto Emerson points out that the market for laboratories is expanding and there is a trend towards mergers. "For the consumer is positive because larger firms can invest more. On the other hand, tend to be more bureaucratic "reflected. The ease in scheduling tests is a feature that has been used by both physicians, as by laboratories to gain points with patients. In some offices, for example, the secretary itself marks the day of the exam. Besides saving the customer time, lets make partnerships with clinical laboratories. Generally, only the diagnostic imaging service must be scheduled. Currently, this can be done at home through call centers. Have medical tests such as blood and urine, can usually be made on the same day. Moreover, increasingly the Internet is a tool used to facilitate the patient's life. In the Labs D'or website, you can make a pre-scheduling of exams. The customer must inform their data and within 48 hours you will receive a call from attendants to mark the day. According to the director of business Bronstein, Ricardo Mello, the lab also plans to deploy this service soon. The test results, in turn, can already be seen on the site of the Dasa groups and Fleury laboratories. Just tell the username and password received on the day of coleta.Redes fight for more important credibilidadeParte the success of clinical testing is due to the credibility gained in the medical and scientific community labs. Therefore, participation in congresses and symposia is critical. "We have invested heavily in scientific differentiation of staff with qualifications of the workforce," says Monica Freire, medical director of the laboratory Sergio Franco. She said each year the company takes about 50 professionals to a congress of clinical testing in the United States. Have Emerson Gasparetto, medical director of CDPI says that the focus of the lab is on innovation and technology. "We recently invested approximately U.S. $ 4 million in a machine CT 320 channels, you can examine the heart with a low radiation dose and have the image of the whole organ. Thus, we offer the customer the very best. But the flip side is that when we acquire these technologies, just doing research. Do not always get payback, but worth the recognition of the medical community, that's who asks the exam. We are also used to call the doctors who are in the reference area to test the equipment. "
Source: The Day
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This article was translated by an automatic translation system, and was therefore not reviewed by people.