Clipping of news on Brazilian Culture, Law and Citizenship
07/14/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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The material will be distributed in schools and health units in the municipal
BEATRIZ SALOMAO
Rio - Cookie has the crispness and flavor that kids like. And even comes with figurine to collect. Soon after the hype comes the phrase: 'Mother, purchase?'. Responsible for warning about the risks of giving the request and buying industrialized products for small, the Municipal Health Service (SMS) from Rio de Janeiro launched a comprehensive guide.
The material will be distributed in schools and health facilities in the municipal system. The main goal is to show parents that industrialized infant products appearing in commercials are high in salt, sugar and fat and therefore damage the health of small.
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Photo: Art Day
Luciana Azevedo Maldonado, coordinator of Educational Projects at the Institute of Nutrition Annes Day (INAD), SMS, indicates that children are the focus of this ad because of the power of persuasion carrying with officials, defined what they will buy. "In the market, children's products are available in the small place. There begins the negotiation with parents. "
In addition, the artificial ingredients make 'ultraprocessados "very tasty product more than vegetables, for example. According to nutritionist, excess in their consumption can alter the taste of the child and make her pass to reject natural foods, considering them 'tasteless'.
Luciana also warns that often parents believe that these foods supply vitaminais and minerals - advertising strategy known as 'bath Health'. She recalls that there is an increase of nutrients in processed products, but consuming them does not outweigh the harm they cause to health. "Even with vitamins, are still harmful. Moreover, the absorption of artificial vitamins is not as good as eating natural food, "he explains.
Another reason to resist the responsible application of small effects are industrialized in the body. Ana Paula Cruz, Nutritionist Hospital Complex Niterói (CHN), explains that in addition to obesity, hypertension and high cholesterol, the products can cause allergies and food poisoning. "Instant noodles and Oreo are the major villains, the excess salt and fat," he warns.
Since it is difficult to keep your child away from business that are in the range of the cartoon, the hint is: resist the requests and offer healthy options such as homemade food. Also according to Luciana, read the list of ingredients is also essential to know the amount of harmful substances (fat, sugar, sodium and preservatives). They have been listed in descending order with respect to quantity.
Source: Ig
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This article was translated by an automatic translation system, and was therefore not reviewed by people.