Clipping of news on Brazilian Culture, Law and Citizenship
07/09/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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New portal complaints golaço consumer brand, says expert
SAO PAULO - The new communication channel consumer recently announced by the Federal Government will allow users of all Brazilian municipalities express their information need or dissatisfaction with products and services.
This initiative, which was born from the integrated action between Senacon (National Bureau Consumer), Procon and participating companies, is seen as a breakthrough by Roberto Meir, author and international relations expert consumer, retail and relationship strategies stakeholder. To him, it represents a major step since the creation of Senacon responsive to the Ministry of Justice.
Through the portal, consumers who have a conflict with a particular supplier does not need to go to a gas Procon to fix it. For this he needs to get into the system with your personal data and report the case to 3,000 characters. After this process, the company will have ten days to respond to the complaint.
"In short, it is about a tool not only appropriate, but also much needed to today, where many consumers use social networks to register their complaints," said the expert.
For him, solving the problem of customers instantly and in real time, because it is a channel that has the scope of government sites prevent "free riders on call" using this apparatus claims to sell later "facilities "for entrepreneurs.
In his opinion, this initiative will also help to promote a market of good practice and avoids the feeling of distrust of customers towards brands. The bodies of consumer protection, in turn, they see the portal an opportunity for companies to monitor, free way, the services provided and the quality of its products.
Furthermore, the system does not allow unsubstantiated complaints from consumers, since it requires the user to present all the data and information that support your complaint before registering it. The fact that enable companies to better know the needs and wants of your customers and allow better convergence for the various interpretations that occur in different organs of consumer protection are seen as positives in the new communication portal.
Source: Msn.com
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This article was translated by an automatic translation system, and was therefore not reviewed by people.