Clipping of news on Brazilian Culture, Law and Citizenship
07/07/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Trade cares more sites and applications that make recommendations pursuant
HELIO ALMEIDA
Rio - The internet has become the opinion of even more powerful consumers. And who contributed to this are the sites and applications recommendations. A digital platforms, for example, is the Kekanto, startup of the same investors of Facebook, with over 12 million unique visits per month.
Kekanto officials in office. Site recommendations, the same investors of Facebook, gives strength to the voice of the customer
Photo: Disclosure
The large amount of information generated by web marketers already do worry about what is said of them in social networks, which can attract or alienate its customers.
"Many companies felt that the complaints would not pass. Now, they know that a negative review can encourage someone else to report their similar experience, "said one of the founders of Kekanto, Bruno Yoshimura, 36. "It encourages improvements in service," he believes.
Born in 2010 with the goal of being a virtual space for the indication of construction companies, the Kekanto became a site for users to evaluate bars, restaurants, hotels and shops and other services.
"There are more positive reviews than negative, because the client first comes to claim something back to the site to recommend the service to other companies," Yoshimura said.
According to research firm Acceture taken last year in 32 countries, including Brazil, 93% of 12,000 respondents rely on the recommendations found by them on social networks.
Another application is the Claim Here, specific consumer complaints. And with the same proposal, the federal government launched its version of site complaints (Consumidor.gov.br). Both pages record the problem and await positioning the company claimed.
Sample establishments mentioned by customers in applications is the Parme. One user posted on the unit in Vila Isabel: "I never get inside because the groups are loud. Another customer: "delicious pizza and cool environment." The restaurant reported that accompanies the recommendations generally positive. The house received a score of 3.4, an assessment that goes 0-10, considering environmental, food, drink, service and value for money.
Accelerator startups
Entrepreneurs seeking to develop their projects have one more chance, for free. The Core Acceleration and Enhancement (Nave) Estacio launched the pre-acceleration: Startup Nave, who will work in the newly opened university environment in Port Wonder at the Centre.
Participants will have free training and guidance, made famous by experts with methodologies in the market. The goal is to create a network of startups and professionals encourage and inspire innovative future project participants.
The first round of pre-acceleration takes place from August to December 2014. At the end, all participants will be able and prepared to join the main programs to promote entrepreneurship in the country and also national and international accelerator.
In the first part (80 classroom hours), stakeholders seek opportunities, make the modeling business and client development. The second stage (16 hours tuition) is made up of legal and financial planning.
To participate in the selection process of pre-acceleration, simply fill out the form available at www.nave.estacio.br the menu 'Subscribe here', 23:59 (GMT) on 14 July. With a video presentation of the project will be required.
Source: The Day - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.