Clipping of news on Brazilian Culture, Law and Citizenship
07/07/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Mobile is now also used as means of payment
Getty cell ImagesO is the new ally card industry in the war against paper money. Eight months after the implementation of mobile payment segment, solutions that not long ago were promises are already functioning in the market. Brazilians can, for example, pick up cab and buy a coffee without taking his wallet, using the phone as a means of payment.
The Visa is estimated that these new technologies can attract to the electronic media about U.S. $ 117 billion ($ 53 billion) in transactions made without design by professionals in the country - and allow the collection of fees on that amount.
The financial market bet that mobile payments solutions are suitable for small business and independent professionals, because their cost is less than the POS that are in retail. Altogether, there are 23 million small businesses and self-employed in the country, according to data from Sebrae, and at least 19 million of them do not accept card.
In November, the Brazilian legislation regulated the use of prepaid card linked to a phone number and indicated that any company that wants to transact cash via mobile payment needs authorization from the Central Bank. "The regulation was the signal for the industry to invest heavily in this technology," says vice president of Abecs (Brazilian Association of Credit Card and Services), Raul Moreira.
Whose side sells solutions, companies like Cielo, Ingenico and Verifone created "mobile" versions of POS card. Cielo sells its R $ 11.90 per month - about 90% less than traditional phone. "The phone plays the little machine and opens a new market for Cielo, which is to meet the short seller who does not accept card," says the vice president of products and business Cielo, Dilson Ribeiro. Today, there are 133,000 customers Cielo who accept card via mobile phone.
Ribeiro expects that in five years, 5 million people receive mobile payment - a number that is more than double the current base of POS Cielo, 1.8 million. The goal is that e-commerce and mobile payments represent 20% of the traded volume for the company by 2020. Today, U.S. $ 450 billion are processed each year in the company's system.
partnerships
The mobile payment also encouraged partnerships between banks, telecom operators and flags design. Hi, Visa and Bank of Brazil, for example, launched together in June, a solution to pay for purchases using mobile phones in physical stores - through a technology approach called NFC, restricted to more expensive smartphones. TIM tests the NFC in two partnerships - one with Itaú, MasterCard and Redecard and another with Bradesco, Visa and Cielo.
Nobody wanted to enter that market alone. "He weighed the fact still be a very new and the complexity of creating a solution to money transaction via mobile market," says John Paul Bruder, telecommunications coordinator at IDC.
Telefonica and Mastercard have teamed up in 2012 to create the MFS, which manages the Zuum. The service today with 250 thousand customers, allows transfers of money even without having a bank account (true for about 40% of the population). "I believe we will be a mass product in the future," said the chairman of MFS, Mark Etchegoyen.
Bradesco opened with the course the company MFO also to work in this business. The product, Sure My Money, was released earlier this year. "It is a new use for the phone that will bring more revenue for operators," said the director of value added (SVA) Claro services, Alexandre Olivari.
Besides additional revenue, operators want to encourage the use of mobile phone as wallet to enhance loyalty. "The client that associates your cards or any financial transaction to the mobile operator will hardly change every promotion," said director of digital services Telefonica Vivo, Mauritius Romao.
Despite the focus on technology, their use is still negligible considering that Brazil has 275 million mobile enabled. The biggest challenge is to teach the use of technology to customer and convince him to pay and receive the phone is as simple as texting or listening to music.
Source: R7
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This article was translated by an automatic translation system, and was therefore not reviewed by people.