Clipping of news on Brazilian Culture, Law and Citizenship
07/07/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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In the race for the best place in the face of competitors, price, quality of service and explanation of products sold make a difference. But a special touch is always welcome, well regarded and well-liked. And this way, an unusual attitude surprises both consumers competitor.
Thinking this way, Magazine Luiza jumped at the chance to be what you may call unpredictable. During the quarter-final match of the World Cup - Brazil vs. Chile - Parana Gambarim Rafael was one of the billions of Brazilians to get nervous, excited and happy with the defenses of goalkeeper Julio Cesar.
The fan was lifted up both during the playing of the penalty shoot-out which ended up breaking the TV while celebrating one of the saves of goalkeeper. Even before the end of the match. The video of the boy's action was shared on Facebook and WhatsApp, besides the copies on Youtube. The impact was so great that the supporter was approached by foreign media. See the video:
But after so much excitement, fans would not have television to watch the match against Colombia in the quarterfinals. After seeing the video posted on the official Twitter of Magazine Luiza, Rafael replied stating that his friends would like to tie it so it does not break anything in the next game.
Character and spokesman of the brand in social networks, Lu joined in the fun and ended up gifting Rafael with a multimedia projector. Thus, it can wring the maximum, without running the risk of breaking another TV.
In addition to gift them, Magazine Luiza prepared a special action for the next game. Rafael will have your heart rate monitored and there will be a "bowling" in the official retailer of profiles in social networks. If a fan or follower prang the peak rate of the entrepreneur, Magazineluiza.com will release an exclusive offer on your social networks.
"This action reinforces the strategy of Magazine Luiza to be increasingly present in daily customer. We are the only retailer sponsoring the broadcasts of the games of the World Cup in Brazil, strengthening our multi-channel through the character Lu, which helps the consumer as he could, asking questions to make the right purchase, offering product information, bringing offerings and more, "said Decio Sonohara, director of e-commerce Magazine Luiza.
Starring: this
This is not the first time a company presents the consumer. In the United States, a seven year old saved the money he earned from the parents to buy a LEGO doll. After taking the toy to a walk at the mall, Jay ZX fell from his coat pocket without him noticing.
With the help of parents, the boy Luka Apps wrote a letter to the mark explaining what happened and asking for another puppet. In response playful, LEGO says that he will forward to another unit, but enfatisa it is necessary to take good care of the piece and always listen to his father - who told him not to take the toy to ride.
In the past, the Canadian company gave WestJet passengers of two flights. Starting from the departure lounge, a Santa Claus asked them what they would earn at Christmas. The good old man appeared in blue - the color of the company - live on a big screen to speak to anyone expecting the airports in Toronto and Hamilton for traveling to Calgary.
As the passengers disembarked work began: Westjet 150 employees rushed to buy Christmas gifts that passengers asked. TV, tablet, socks etc., different from the other. The surprise was on the treadmill Calgary airport. Check out the action in the video.
https://www.youtube.com/watch?v=zIEIvi2MuEk
In celebration of the Consumer Day, March 18, the Brazilian Association of Airlines (Abear) gave passengers waiting for their luggage, in Guarulhos, Campinas airport. A port documents and the "Best Fly - Passenger Guide" tab came wrapped as a gift, on the mats.
The Apothecary celebrated ten years of perfume Malbec presented the thousand biggest fans of the brand across the country. Each received a custom Supreme Malbec, with his name engraved on the bottle. These 1,000 customers are part of the Viva Club The Apothecary.
The detergent brand Finish and Brastemp led tanker trucks to house guests on World Water Day, celebrated on March 22. Residents of Sao Paulo who had purchased dishwashers received the "gift" with the delivery of the appliance. The action sought to make tangible the volume of water (27,000 liters) that the equipment is able to save in a year of use.
After the dynamics, water trucks were donated to the Child Citizenship and Solidarity League entities, who are suffering from the scarcity of the natural resource. Under the motto "How would you react to receiving, at one time, all the water you can save over a year? 'Initiative with the participation of actor and comedian Rodrigo Capella, as a delivery boy. Check out the reaction of the people in the video below.
The customer experience is one of the topics will be addressed in CONAREC 2014 National Congress of the Company-Customer Relations. Learn more about this year's event in www.conarec.com.br
Source: Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.