Clipping of news on Brazilian Culture, Law and Citizenship
07/03/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Check out a survival guide for anyone who has difficulty controlling impulse purchases at the time of
It's happened to everyone, or almost: you arrive at the supermarket checkout to go shopping and account value is much higher than previously thought. You leave the store encucado thinking "how the prices have gone up!" And begins to worry about the monthly bills.
Of course prices go up, but part of it also has to do with how you handle purchases. Fundamentally, we are impulsive beings. Tired from overwork, the flood of information and the exaggeration of responsibilities, we are more vulnerable and fragile: with a serious tendency to accept most of us who volunteer.
That's where the danger lies. "The supermarket is a place created to stimulate it to the fullest, do you act on impulse and separate you from your money," recalls Andrew Massaro, educator, financial advisor and researcher in the area of economic psychology, which studies the decision making people in situations of consumption, investment, career, among others. "A large network has many resources, hire the best psychologists, anthropologists and marketers who can afford the money." All this to awaken your desire to buy.
The central question is: can you fight these strategies? Massaro's answer is clear. "The consumer is fighting an army, you can not beat the supermarket," he says. But he assures, you can reduce the impact of these antics. And good news: it is fairly easy to do.
Read also: emerging middle class has spent R$ 1 trillion in 2013
Just looking for information and observe their behavior. "This thing, avoid going to the grocery store hungry, for example, is only the tip of an absolutely mental and often unconscious phenomenon," said the scholar. So if you go into aware of your limitations and ready store to get a flood of stimuli, everything can change. "If you show to the person that's done that way, she is mentally vaccinated."
Check out the 10 Massaro suggestions for you to keep more money in your pocket and less in the supermarket cash register.
1 - You will go to the same supermarket
It seems strange, but knowing exactly where each product is going to help you a lot to avoid impulse purchases that "passeadinha" while looking for bread or milk. The Massaro implies use this technique to avoid spending more than anticipated. "In most cases the supermarkets are organized similarly in a range of lower value-added products to the right, like fruits and vegetables, and more expensive, such as appliances left," he explains. "Only it is not always so, then you are forced to move. Best go to the store where you know where things are. "
2 - will avoid deals "pay two get the third"
Everything in the supermarket has a reason to be there, including that promotion to dump the stock that is the nearest maturity. And retail professionals know how us mere mortals, we are unable to resist a promoçãozinha. Therefore, repeat like a mantra: no matter the promotion, buy what need not be invariably another expense.
3 - Do not put out the lead
Precisely because they know of our impulses and our behavior in commerce, Massaro has bad news. "We can not beat the supermarket and have a psychological need to take some advantage," he says. When you are thinking that this or that product is coming out "almost free" is because you were paying more before and, at that time, it was interesting for the market do you believe you are at an advantage.
The same applies to "unique opportunities" and also those deals the last ten units of plasma television or six-burner stove: the money that the market is failing to get promotion is certainly compensated in other products.
We go out of a gondola with a false sense of having gone ahead and order the product will not meet you, "he says. Also you are more likely to compensate for the gain in that conversation "as saved on rice, beans'll buy one first."
4 - You will be the minimum possible time at the grocery store
As the "fight against this army," as Massaro said, is so uneven, the best solution is to get the least exposed to the stimuli for the eyes and the mind time. If you do not want to spend more than necessary, avoid walking in the grocery store - the same goes for shopping centers and galleries.
5 - Not estocarás food
Building on this subject, it is good to remember that you're only at war within the supermarket and not outside it. Do not make large stocks, otherwise you run the risk of having expired products and especially of losing accounts that you actually have at home.
6 - Do not bring forth children
If the idea is to spend little time in the store, it is clear that children should stay at home. However, this concern is essential for those who plan to spend the least, mainly because they ask - a lot. Are brave hearts and rare portfolios that resist shining eyes asking the packet of biscuits stuffed character of the moment - it costs twice the price of another unlicensed.
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Company only applies if the supermarket to help you spend less
7 - will seek to be in good company (financial, of course)
Therefore, as Massaro says, the best way is to go to the grocery store alone. Except for those who have difficulty controlling boost. These should rather take someone else controlled them, you can limit by shopping. "If it is to take someone with you, take someone to hold you. A person who does not buy more help. "
8 - Thou shalt lists and more lists
"Go to a supermarket is a time of war and its plan of attack is the list," jokes Massaro. Jokes aside, especialisa explains that having a list in hand reminds you of what you really need to buy - not only serves to not let you forget the relevant items. So even if you have decorated the list, take it to the shop and keep under the eyes all the time.
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Products at the time of their eyes are not there by chance
9 - to observe it all the shelves
It seems paradoxical, but it is not. If you do not have a clear preference for this or that brand when the product is in session that will catch that moment, look up and down. The products displayed at the time your eyes are strategically positioned there based on research about the average height of men and women in a given region. Do not be surprised if there are more expensive products, at hand - in some cases, there are even companies that pay for good placement on the shelf. Or do you think that in some bookstores, for example, that stack of books that gets you right at the entrance is a form of literary curator? Incidentally, take time to compare the bestseller lists and remove any doubt that this strategy works.
10 - You'll be even more vigilant if the financial situation worsens
Of course you can do all this, just can not get paranoid. Massaro measures excessive concern with the rule of common sense. "The more precarious is their financial situation, the greater will be your paranoia," he says. "Those who are well off can afford to be inefficient eventually, but you need to be aware of it.
CHECK THE REMAINDER IN http://economia.ig.com.br/financas/meubolso/2014-03-29/10-mandamentos-para-gastar-menos-no-supermercado.html
Source: IG
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This article was translated by an automatic translation system, and was therefore not reviewed by people.