Clipping of news on Brazilian Culture, Law and Citizenship
07/03/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
transparent image
Fans in Vila Madalena: auction crowd the streets of the neighborhood, which has become a meeting point for Cup
Brasília - In the 12 cities that are hosting matches of the World Cup, the events are boosting consumption, evaluate Protection Service (SPC Brazil) and the National Confederation of Shopkeepers (CNDL).
Research conducted by the two organizations found that in the host cities, 72% of respondents intend to take on extra expenses during the world, especially with food and beverages.
This represents a contingent of more than 14 million consumers willing to spend more during this period of matches between the main teams in the world, and that considering only the locales that are getting the games.
In the list of items most often cited as the intention of buying the first place is occupied by soft drinks (84%). In second place were the snacks and appetizers (50%) and then BBQ (40%) and beer (39%).
The Brazilians also want to have extra spending on clothing and themed accessories such as uniforms selection, shirts with the colors of Brazil, hats, flags, horns, remembered by 45% of the sample.
Next are spending Decoration (40%), betting sweepstakes (29%), cost of subscriptions to cable TV (20%) and acquisition of new TV sets (19%).
SPC CNDL qualify and also that portion of 58% of respondents not planned for small expenses for the period.
Another 27% said they had made a reservation to cover the expenses and share from 9% admitted they end up spending more than they can effectively.
"Often, in the heat of the celebrations, the consumer does not care about small expenditures, which, accumulated, may compromise the budget," says the chief economist of the SPC Brazil, Marcela Kawauti.
The research sought to map the expectations and first impressions and to identify changes in consumption patterns due to the world.
For this, the SPC Brazil and CNDL heard 2,558 people of both sexes, of all social classes and age 18 between 13 and 18 June (first week of the world) in the 12 host cities.
The margin of error is at most two percentage points for a confidence interval of 95%.
High price
The survey also found that consumers perceived increase in prices charged by merchants and service providers in this period of Cup.
Installment of 93% of the people interviewed said he noticed the high prices charged by hotels and guesthouses.
For 80% of respondents, prices rose in bars.
Another 78% said they found high prices in restaurants. Supermarkets were remembered by 57% of respondents.
According to the president of CNDL, Pellizzaro Roque Junior, the survey finds that the increase in spending during the Brazilian Cup is restricted to specific sectors of the economy such as supermarkets (food and beverages), services of bars and restaurants and themed products.
"The world drives the economy, but in a very focused way. Whilst some sectors of trade and services should profit from the increased demand, others like the goods of greater value, should record losses.'s World Cup does not heat up the economy as a whole, "says Junior Pellizzaro.
approval
According to the survey, 41% of Brazilians are in favor of hosting the World Cup in Brazil, especially the residents of Manaus (56%) and Christmas (55%).
Another 19% are indifferent and 38% opposed. The least supportive of holding the Cup are the residents of Porto Alegre (46%), Belo Horizonte (44%), Curitiba (44%) and São Paulo (43%).
More or less involved, the fact is that 53% of respondents said they were very involved with the competition, considering their experience and participation in the event.
Residents of Recife (61%) and Manaus (59%) are more participatory.
Citizens of Belo Horizonte (44%) and Porto Alegre (46%) are the least motivated with the Cup.
When encouraged to review the World Cup from zero to ten, half of the sample have scored less than seven for the world, especially for residents of Manaus (70%) and Christmas (71%).
The less enthusiastic are the residents of Belo Horizonte and Curitiba, with 29% and 26%, respectively, assigning notes that varies between one and four for the competition.
For 41% of respondents, holding the Cup exceeded expectations, especially for residents of Manaus (54%) and Christmas (53%). Moreover, 21% of São Paulo and 14% of Texans think that the world is lower than expected.
According to the study, 83% of respondents said they would attend or attended at least a departure from the world, and 59% wanted to see not only the games in Brazil, as well as other selections.
For most Brazilians, follow the games of the World Cup means to be in the company of friends and family, so that portion of 58% of the public consultation revealed the intention of watching a match at home with other people.
Slice 23% of respondents prefer to follow the games in bars, restaurants or similar environments and 9% in the stadiums themselves.
Source: Survey
Our news are taken in full from our partner sites. For this reason, we can not change their content even in cases of typos.
transparent image
This article was translated by an automatic translation system, and was therefore not reviewed by people.