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Mobility redefines shopping habits in Brazil and in the world

24/04/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.





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A survey conducted by Pagtel pointed out that women make more purchases by phone than men , 57 % versus 43 % . They also spend more than they , the average ticket for women is on average 18 % higher for men and hits $ 24. The study was based on a sample of 4.2 million registered users in user base the Pagtel .

The results of this survey will encounter with another survey conducted by the Free Market site , with 244 consumers who made the purchase on the internet as the third major activity performed by users with 75 % , behind only emails with 90 % and search information 77% . The survey also shows that 25 % of women buy for mobile devices . For 48 % of women who undertake to purchase by phone or tablet , this is a faster way to harness lightning deals in web advertisements .

These data demonstrate how the convenience and security of mobile are increasingly attracting women . In general , women react considerably more than men at shopping by mobile campaigns , reaching , in some cases , being 10 % higher than among men proportionately.

Nevertheless , the numbers are still low , even on a global scale . A Nielsen survey released in September last year showed that shoppers carry less than 3 % of their purchases through mobile devices , but to go to a store , 70 % of mobile shoppers use a store locator to plan your route purchases .

A survey of RIS / Cognizant worldwide shows that 19 % of those who depart from a store will look for other prices on the internet via smartphone .

Besides showrooming , one can not forget , of course , that customers today and well talk bad about the brands they consume and the products they buy . With technology , word-of - mouth was elevated to another level .

Source : Uol - Modern Consumer

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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