Clipping of news on Brazilian Culture, Law and Citizenship
03/21/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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A study by conzudido E.life presented the main complaints on Twitter in 2013 and ranks consumer profiles . The research gathered and analyzed over 521,000 testimonials from January to December last year, E.life BuzzMonitor used the software , which swept twitosfera and collected all data related to the market attached to the term # Fail .
Companies mobile and fixed telephony, electronics , broadcasters, educational institutions and food were the most criticized in the social network . In the case of operators , which were among the most cited with 15,757 negative mentions , malfunctioning of the internet and signal coverage , lack of care of the SAC , the comparison of services and products between the competitors and the problems in the invoices were topics that stood out .
The second place went to the brands of electronics , with 9,259 negative testimonials. The main occurrences are related to the high price of handsets , compare brands , advantages and disadvantages and lack of technical assistance .
In the category TV stations , with 7,230 interviews , the interesting fact is that in 2012 this group did not reach a significant number of citations for reviews , while in 2013 ranked third .
According to the analysis of E.life , this is due to the reality shows and the final chapters of novels . In this category the reasons for dissatisfaction are programming grid and comparison of programs .
Educational institutions , fourth, were cited 3,397 times and complaints are related to entrance exams , such as the delay in delivery of results , error proof conference system error and notes disclosed .
And finally , food companies , which in 2012 occupied the 2nd place in number of complaints were mentioned 2,686 times , dropping to 5th place . In this case the dissatisfaction was due to the product purchased is different from what was advertised , and the price of this ad .
To access the study # Fail 2014 just visit the site and register BuzzMonitor .
Source : Uol - Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.