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Brazilian sophisticated your shopping list

13/03/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.





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Brazilians are increasingly willing to take sophisticated products for dispensing home. The Consumer Insights study, prepared by Kantar Worldpanel , company research, information and consultancy , points out that although the Brazilians have decreased by up to three times the way to points of sales , they seek to put more sophisticated products in the shopping cart .

The goal is to ensure the consumption of items that have been won by the family and bringing cost -effective . " It is a matter of custom . When the consumer believes that the product has value , which guarantees a better outcome for the skin or a more savory taste, he accepts to spend a bit more to understand what additional benefit , so keep buying , "said Antonio Sá , Professor postgraduate Fundação Armando Alvares Penteado ( FAAP ) .

According to the study , the products that entered the basket of households in 2013 were consolidated : liquid laundry detergent , juice ready, non-chlorine bleach , curd and mouthwash . The teacher adds that the evolution of Brazilian income and expand the portfolio of products manufactured by industry stimulated consumption .

While consumers have more money in their pockets , many of them still have financial constraints to achieve some goals , such as planning trips . " On the other hand , may have broader access to products from the supermarket , it is a way of toasting , gift-giving ," concludes the teacher .
The survey was conducted with 11,300 Brazilian households representing 49 million Brazilian homes .


Source : Uol - Modern Consumer

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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