Clipping of news on Brazilian Culture, Law and Citizenship
12/03/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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The term ' citizen ' was coined by the ancient Greek and means 'one who enjoys the right to the city ' through civil obedience and fulfillment of duties in order to have the right to protection from the government .
The so famous 'citizenship' is therefore the set of social and political rights and duties of an individual.
The consumer in turn is the individual who consumes , not necessarily what to buy , a person who demands goods and services provided by a producer or provider.
Therefore , although consumption and citizenship be theorized separately , the two concepts are deeply interconnected , after all, what is the citizen of the state but the consumer ?
But the concepts go far beyond mere semantic definitions , there is a multi-faceted relationship between consumption and citizenship , with limits so tenuous that it is difficult to understand where one ends and the other begins .
And the greater symbiosis between the two concepts is given for something that has gained strength in Brazil : consumer law , which is nothing more than a tool of citizenship provided by the State to enforce the rights and duties of consumers , thereby exercising their citizenship .
And the year 2013 was definitive for the two concepts were linked with the release of Plandec : National Plan Consumption and Citizenship , with the definition at the time of President Dilma Rousseff , of " consumer relations should be built by means of moral values . It is this exchange value which increases the quality of the products and the relationships between the various actors in society . "
For Idec, consumer is not just that it has buying power and participates in the consumer market, but all citizens who are entitled to access to goods and services essential for a dignified life .
Image | Zansky / Magazine SorriaO consumer empowerment concomitantly with a greater awareness of the rights of an individual citizen can not be considered mere chance . Social networks are partly responsible for spreading such ideas .
Recently, in 2011 , there was a demonstration of this superpower consumer in a social network . A famous brand announced a collection of bags , shoes and accessories made of animal fur , such as foxes and rabbits . Consumers immediately rebelled , mobilizing social network through a campaign , aiming to boycott the collection.
The brand, which has invested heavily in product development ( design , production , marketing campaign , acquisition of raw materials legalized etc. . ) , After mobilization of consumers , announced the withdrawal of products from the market . The reason that led the brand to a huge loss was bitter one : the image of the market for consumers , who threatened not to purchase any other product of that company .
However , the lawyer Ana Paula Raeffray of Oriola , expert in consumer law , see essential differences between consumer and citizen. " The citizen is the proprietor of civil, political and social rights within a certain territory that embraces the precepts of democracy . Its origin is in the French Revolution and the Declaration of Human Rights , which show the movements of individual rights holder . A citizen may or may not be a consumer . "
This is because , according to her , to be the citizen consumer must fulfill the conditions laid down in Article 2 of the Code of Consumer Protection : "Art 2 ° consumer is any natural or legal person who acquires or uses products or services as end . Single paragraph. Equates to consumer collectivity of people , albeit unquantifiable , there is intervening in consumer relations . "
To be a consumer , therefore, according to the lawyer, not just a citizen because he will have to establish a relationship of consumption. The priority of this protection is unrelated consumer no consumer, even if he is a citizen .
But then why consumption and citizenship are now so linked to each other ?
" Citizenship and consumption are concepts that have in principle the fact that people need exercise them so that they exist ," is what Thomas says Carmona , manager of institutional relations Serasa Experian . According to political scientist André Degensszajn , " citizenship is basically a public exercise." The origin of the concept of citizenship is in classical Greece , and then used to assign the rights to the citizen. Over time this concept of citizenship was expanded to encompass a set of social values that determine the set of rights and duties of a citizen , says Carmona .
" It should just bring another reflection on consumerism and citizenship . Shoppers appeals of today tend to spend a misconception that only have citizens who have purchasing power , especially one that uses ostentation as a form of self-assertion in a community or circle of coexistence . But consumption also implies rights and duties , as citizens and producers of goods and services have on your side the laws and codes that protect them from abuses of any party. society today tends to give the idea that we only have citizenship of consumers - but citizenship can be done without the trailer consumption , "he concludes .
Source : Uol - Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.