Clipping of news on Brazilian Culture, Law and Citizenship
02/04/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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misleading advertising
It's all misleading advertising that does not reflect the truth or omitting information . In 2012, the Carioca course Procon fined more than £ 2 million on the understanding that the operator used the practice. It said Claro announced through advertising, the internet service prepaid cost £ 1.99 per day. However , this figure was charged each time the user connected to the network via modem .
advertising malpractice
Advertising that exploits fear , superstition or that induces people to behave so as to endanger the health or safety is considered abusive . Also fits this definition discriminatory propaganda, that disrespects environmental values and which takes advantage of childlike innocence . In 2012 , Mattel was fined £ 534,000 by Procon - SP . According to the agency , commercials , Barbie doll wore in the dryer and curling iron , were considered inadequate by projecting exaggerated concern with appearance and early integration of the child into the adult world .
illegal Advertising
According to the Consumer Protection Code ( CDC ) , advertising should be aired so that people identify easily and immediately as such . Otherwise, it is considered illegal . In 2012 , complaints from consumers led CONAR investigating three fashion blogs . There was a suspicion that compliments posted by bloggers - referring to cosmetics found in Sephora store - were actually paid advertisement . Although the complaint was denied by the authors of the texts and the store , CONAR issued a warning to all involved , recommending be necessary to make it clear when a post has commercial substance .
Fulfillment of the offer
The message conveyed by an advertisement must be faithful to the characteristics of what is offered . The supplier is obliged to comply strictly with what is promised , wherever aired : television , radio, newspaper, internet , on billboards, in the booklet , in direct mail or through telemarketing . Thus , the consumer has the right to require the supplier to fulfill the offer according to information disclosed through advertising .
Exchange of Product
Another option is to accept delivery of a product or service equivalent to previously purchased .
Money back
Vale also terminate the contract with the vendor . In this case , you should not only receive a refund of the amount paid , monetarily updated, as an amount related to damages . It is important , in the first instance , contact the vendor in an attempt to resolve the impasse . If no success , run the Protest for the entity to make such brokering . You can still search for the judiciary , taking the case , for example , the Small Claims Court .
Source : The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.