Clipping of news on Brazilian Culture, Law and Citizenship
24/02/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
transparent image
Research shows that chocolate bars and boxes of candy attract more taste of Brazilian consumers
Rio - still a few weeks for Easter , but retailers are already prepared for a bitter truth : the chocolate eggs are wasting space in consumer taste . Research by Nielsen indicates that the marketing of these products fell between 2011 and 2013 . In 2011, we sold 10.1 million eggs in 17 states surveyed . The number rose to 9.7 million in 2012 and 8.7 million last year .
In accumulated terms , the drop was 14 % . In retail , the eggs accounted for 16 % of sales of chocolate at Easter in 2013 , while the candies were responsible for 40 % . The bars represent 19% of the total.
In the seven areas surveyed in the Metropolitan Region of Rio ( Central, South , Campo Grande , Baixada Fluminense , Niterói and Irajá ) , the drop in sales was even steeper , reaching 20 % between 2011 and 2013 . " Easter is becoming less focused on egg and regular chocolates gain more importance , "says Stephanie Biglia , market analyst at Nielsen . " The infant eggs with toys , are they pulling sales ."
The price increase explains part of consumer rejection . But according to Marco Quintarelli , retail consultant in Azo Group , it is common that seasonal products are more expensive than regular . " The egg production has more costs, such as the packaging," he informs.
Increased competition may also explain the prestige retail . Franchises like Kopenhagen , Brazil Cocoa and Cocoa Show have optimistic expectations . With the launch of 12 products in Cocoa Show expects 24% increase in sales compared to 2013 , and want to win R$ 570 million at Easter this year .
Have the CRM group, which owns and Kopenhagen Brazil Cocoa has more aggressive expectations . With the goal of reaching a thousand stores by the end of 2014 , the company increased seasonal production by 50% compared to last year and want to win R$ 300 million in the period .
While still in Kopenhagen more sophisticated line, Brazil Cocoa is in competition with supermarkets . " Currently we are more attractive than retail prices . They're the ones that are chasing , "says Renata Moraes , vice president of the group .
Date opens temporary jobs
The Lacta is 710 temporary vacancies in Rio de Janeiro to work until Easter Sunday , on the sales floor . The function is to help consumers choose the egg in shops and supermarkets .
Candidates must have completed elementary school , at least 18 years , good communication and ability to address the client . The application deadline is March 7 in sitewww.vagas.com.br / mondelez_pascoa .
Nestlé is also open selection process , until March 13. 3,665 will be hired promoters across the country . In the state , 374 are opportunities for temporary . To apply, call ( 21 ) 2215-2337 . In the most important date in the industry , producing chocolate industries should open more than 24 thousand temporary jobs in the areas of production, promotion and sale.
According to Nielsen's survey , revenues from the sale of eggs at retail was R$ 844 million in 2013 , up 0.9 % compared to the industry 2012.Empresas bet on varieties of launches for this year
The chocolate industry bets on a wide variety of releases to boost sales at Easter this year . Check out some news that will hit the shelves of stores and supermarkets :
Boy - the company will have in the catalog this year , related to World Cup 2014 products, such as egg Fuleco made of milk chocolate . A thumbnail of FIFA World Mascot comes toast .
Arcor - among 15 new eggs , highlight the Tortuguita Magical Surprises , which comes in the flavors of milk chocolate , crunchy chocolate and white chocolate.
Lacta - will have five releases and 53 options , as Laka and Black Diamond classics. There are products with little game Angry Birds theme and design of Monster High dolls .
The chocolate industry bets on a wide variety of releases to boost sales at Easter this year . Check out some news that will hit the shelves of stores and supermarkets :
Boy - the company will have in the catalog this year , related to World Cup 2014 products, such as egg Fuleco made of milk chocolate . A thumbnail of FIFA World Mascot comes toast .
Arcor - among 15 new eggs , highlight the Tortuguita Magical Surprises , which comes in the flavors of milk chocolate , crunchy chocolate and white chocolate.
Lacta - will have five releases and 53 options , as Laka and Black Diamond classics. There are products with little game Angry Birds theme and design of Monster High dolls .
Nestle - will be nine unreleased items , between 35 eggs brand . Figure novelty as the surprise line with themed products with films like Iron Man and Toy Story 3 .
Kopenhagen - between 20 updates planned for this year , the bet is in line Dessert , flavors Nha Benta Red Fruits , Nha Benta Passionfruit brulee and tiramisu .
Brazil Cocoa - one of 20 new products is the truffled egg Tripolino Passionfruit with creamy filling in fruit flavor .
Cacau Show - will be 12 updates , which will be on the shelves . The Gourmet Cutting egg is stuffed with cream on the brownie flavor. The children's line launches the Little Prince , which comes with a miniluminária .
Report : Luisa Brazil
Source : The Day - Online
Our news are taken in full from our partner sites . For this reason , we can not change their content even in cases of typos .
This article was translated by an automatic translation system, and was therefore not reviewed by people.