Clipping of news on Brazilian Culture, Law and Citizenship
02/19/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Middle class moves 58 % of credit in Brazil
SAO PAULO - The Brazilian middle class , also known as class C , was responsible for handling 58 % of loans in the country in 2013 , and the period , they spent over R$ 1.17 trillion .
The data , which are the survey " Faces of the Middle Class " conducted by Serasa Experian and Data Popular Institute , show that the pyramid of economic classes turned into a diamond with a growing middle class. Among the factors that influenced this scenario are the reduction of poverty and unemployment , raising the minimum wage and income , in addition to the overall economic growth that Brazil has passed after the implementation of the Real Plan in 1994 .
Part of the class C those who have household income between R $ 320.01 and R $ 1,120 per month. Remember that half of the population has an income of up to R $ 513 and only 5 % have a per capita income above R $ 2,450
Moreover , the trend is that the population belonging to the middle class grow in the coming years. In 2013, 54 % of Brazilians were classified as class C, while 24 % were in class A and 22 % in AB. As for 2023, it is expected that 58 % of Brazilians are part of the middle class, compared with 33 % of AB and only 9 % of ED.
sectors
Last year , the class C consumed R$ 223.3 billion in food, R$ 71.8 billion in health and R$ 61.6 billion in apparel. Already this year, this class consumers plan to buy 8.5 million domestic trips , 7.8 million mobile home, 6.7 million TV sets ( driven by the World Cup in 2014 ), 4.8 million refrigerators and 4.5 million tablets.
To the President of the Popular Date , Renato Meirelles, the middle class is no longer a market segment and for many consumer categories became the main audience . "Understanding the many faces of this audience is crucial for companies and public authorities develop more effective marketing strategies and communication , after all, we are talking about over 100 million people ," he says .
Source : MSN.com
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This article was translated by an automatic translation system, and was therefore not reviewed by people.