Clipping of news on Brazilian Culture, Law and Citizenship
02/12/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Empty Shelves fans last Friday at the supermarket in São Paulo ( Photo: G1 )
Neither retailers nor manufacturers expected the record heat that reaches some Brazilian cities this summer , making the demand for fans to grow at a level never before seen , the companies say . With the lack of product on the shelves , the consumer leaves the store , literally , with " empty hands " .
On Monday ( 10 ) , the G1 come five stores in the south of the state capital in search of the product sold out in all of them . In a search for the websites of major retailers was also difficult to find fans available - mainly in the 110 volt model for delivery , for example , in the Metropolitan Region of São Paulo .
"Nobody foresaw ( ... ) . Retailers and industries were not prepared to meet the large demand , the largest in the history of the South and Southeast , with registered queues in shops , waiting for the arrival of the trucks that supply and in many cases , disputes between consumers on products available , "said Giovanni Marins Cardoso , commercial director . the manufacturer Mondial . According to him , this year the demand has increased by 200 % compared to the period .
In last Friday ( 7 ) , the musician Helder Capuzzo , 27 , ran stores in São Bernardo do Campo , in São Paulo , in search of a fan . "It's a hard time , no wind ," he said . After going in at least two stores and did not find the product , got lucky on the last attempt . " I got mine with store employees unloading the truck ," he said , satisfied .
Antenucci Virginia took the last unit of a fan after looking at various stores ( Photo: Gabriela Gasparin/G1 )
On Monday ( 10 ) , the makeup artist Virgina Antenucci , 42 , said he ran three stores before " grab" the last unit portable fan on a trade in the region of Vila Mariana , São Paulo . " I did not want this tiny , but it was the only one who did ," he said . She also ended up carrying an air humidifier to complement , since he had no great fan.
The supermarket chain Carrefour said the HVAC category (which includes fans and air - conditioning ) presents sales record compared to previous years.
Magazine Luiza reported that in January , selling fan was five times higher compared to the same period of 2013 .
No Extra sales in January were more than four times higher than the same month of 2012 . Walmart said it recorded a growth of 220 % in the same period .
Shops deny lack
The shops, however, does not assume the lack of product on the shelves. Carrefour said that to ensure the availability , units are stocked daily with major brands in the market .
Wal-Mart said, however, that with high demand, which reaches just the same day. " The shops at Walmart Brazil receive weekly lots of new fans , air conditioners and air conditioners . Only that demand remains very strong . What comes to fan out the same day , no matter the color or style , "said Daniel Pinheiro Santana , commercial director . " Walmart Brazil has managed to maintain regular supply of stores ," he said .
The New Pontocom said in a statement that Extra.com.br , Pontofrio.com and Casasbahia.com.br sites are stocked with inventory . In several searches done by G1 , however , several products appeared as exhausted and the only ones available were some models of 220 volts .
The company said the three stores on the internet recorded , only the first week of February, equivalent to the marketed throughout the month of January 2013 sales volume .
" There is stock in stores , which may vary from branch to branch , as demand for the product . For the fan, which is most sought after by customers , refueling network has been in daily ," said commercial director of Magazine Luiza Fabricio Garcia Bittar .
Factories increase production
The manufacturers , in turn , strengthened their staffs, and put the machines to work day and night at full capacity .
Mondial reported that sales of the product increased by 106 % in January over the same month of 2013 . " We reorganized the industrial and logistics complex to work at maximum capacity , and many departments are working 24 hours a day. "
In the absence of fan , air conditioners and humidifiers stores offer ( Photo: Gabriela Gasparin/G1 )
Cadence , which also manufactures the product , increased headcount by 20 % to 100 % of the company's production capacity , " in the pursuit of trying to meet the largest possible share of this demand ," said commercial director Dirceu Brugalli .
According to him , the product sales more than tripled earlier this year . "Generally speaking , neither industry nor retailers were prepared to meet such a high and outside the traditional demand patterns for this period ," he said.
Arno said he was prepared to six months in advance in production to deliver products in accordance with the schedules established with key customers .
"No need to do any major ' adjustment route ' . We continue with our manufacturing and delivering products according to schedules established with our key clients plan , "said product manager SEB Group , owner of Arno brand company , Carolina Giuntoli Rozenblit .
More expensive options
In the absence of fans , the consumer ends up opting for alternatives. The cabbie Manoel Novaes , 50 , said he tried to buy a fan at the end of January and did not return . Ended up buying an air conditioner . " For lack of choice , bought the air conditioner . It is more expensive , but better , loose cooler air , "opined .
At Walmart , the marketing of air conditioner and air conditioner grew 240 % . In the Magazine Luiza , tripled . In Extra , sales of air conditioning grew more than twice .
Source : G1
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This article was translated by an automatic translation system, and was therefore not reviewed by people.